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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

When it comes to online reputation management, ReputationDefender is the oldest and one of the most reputable players in this space. Reviewing and enhancing your web presence. Reviewing and enhancing your web presence. As a writer herself, she found ReputationDefender did a great job at drafting her copy and web content.

Brand 234
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Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. See how the content on this web page repositions itself automatically?

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The Importance of Executive Brand Situational Awareness

Cision

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Don’t just write this feedback down — actually do something about it. At Cision, many of our team members have worked at other technology corporations.

Brand 231
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Why Earned Media is More Important Than Ever

Critical Mention

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. SCHEDULE A DEMO.

Media 113
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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.”

Crisis 120
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How to Prepare a PR Crisis Plan

Prohibition

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately.

Crisis 62
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PR: Less Elitist Than Ever

Maxim Behar

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64