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Tip Sheet! Drive Results at Events With Social Correspondents

Cision

Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. When it comes to social media correspondents, brands need more than someone with traditional reporting and writing skills. Best Practices Featured Content Marketing social media tip sheet' Know the skills.

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10 PR Conferences All PR Solo Pros Need to Know About in 2021

Solo PR Pro

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Page Spring Seminar. Who doesn’t want that?

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40+ Blogs Marketers Should Be Following

PR 20/20

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

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12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

He has also been a marketer and accepts an occasional commission for business writing. His experience sitting on both sides of the table, and a conceivably comparable pressure for clicks, has given him a balanced and long-term perspective on business communications and marketing. Erik Sherman, freelance journalist and writer.

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How to Create Better Facebook Live Videos

Beyond PR

That’s a pretty sizable proportion of video content which is shot live, although the existence of Facebook Live videos doesn’t mean that all of the content pieces are satisfying to watch, or even appropriate broadcasted live instead of edited (like the other 80% of Facebook videos). Is there an event that you’re broadcasting?

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Search Engine Optimization is a PR Pro’s Friend

Solo PR Pro

These days SEO is based on creating content that provides a good user experience, not for the explicit search result. This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA). Contextual Relevance (“Content”) – Here is where SEO dovetails most with PR. Keeping Up with SEO.