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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. AirPR: How do you see PR & content marketing evolving in 2018?

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Everything You Need to Know About Earned Media

Critical Mention

It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

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How to Get Around Paywalls with Licensed Content

Critical Mention

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Licensed Content. Share Tweet Share.

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Understand How Online News Tracking Improves Businesses

Critical Mention

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention. Until next time!

Analysis 105
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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

It’s a valid point, but it also depends on the industry and culture of the organization. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 30) “Marketing and branding strategy.”.

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How to Distribute Press Release the Easy Way: A Guide

PR Fuel

Nearly 80% of marketers are adding press releases to their content marketing strategies. Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Look for a company that has years of experience in the industry.

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PR Pros Don’t Need to Know about SEO

The Resolution Blog

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers.

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