ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

5W PR

MAY 17, 2024

Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. Adventure-based content marketing Creating captivating content through blog posts, articles, or videos can convey a sense of adventure.

Strategy 78

Strategy Brand Branding Travel 78

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Do you offer products that relate to those topics?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. PR and marketing content are increasingly intertwined, as well. Here are some fundamentals that will guide you in crafting a winning PR program.

Writing 136

Writing How To Pitching Privacy 136

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Many organizations already add video to their press releases to support product launches, events and executive announcements. Now is the time.

Video 117

Video Communications Strategy Product Launch 117

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60