Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

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Shift Communications

NOVEMBER 24, 2014

Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Suppose you’re trying to formulate a 2015 SEO strategy. Are they part and parcel of your content marketing strategy?

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Shift Communications

FEBRUARY 20, 2019

This allows us to capitalize on relevant topics, seek new angles for pitching, and optimizing content on our social media platforms for engagement. Don’t just perform traditional PR, use data-driven PR ! Senior Marketing Strategist. Lisa Zanchi.

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Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.”

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Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

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Shift Communications

JANUARY 26, 2016

Over the intensive 12-week boot-camp, my peers and I were taught how to use a range of marketing tools and programs aimed at helping us better service our clients.

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ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

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