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Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

Last month, I talked to six professionals who use social media marketing to further their brands. Doing so is great networking, assists with influencer marketing and helps you continue to build your own knowledge base,” she says. The advice of Jay Denhart-Lillard, chief marketing officer/product design at Yooniko ?

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

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