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Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

Last month, I talked to six professionals who use social media marketing to further their brands. Asking them to create blog content, share their user-generated content, or involve them in focus groups or provide feedback are a few examples. The advice of Jay Denhart-Lillard, chief marketing officer/product design at Yooniko ?

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

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3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. I know it’s a bad idea.

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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. For instance: Each hub (marketing, sales, service) has its own level of permissions.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

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