Rock the Status Quo
NOVEMBER 12, 2014
Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. When done in a controlled fashion as time allows, it’s not too difficult to control how much time is devoted to it so the rest of the retainer doesn’t suffer.
ReimaginePR
MAY 30, 2015
At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. Headshots of stiff CEO’s are pretty darned old fashioned. Also, you have such a short moment to grab their interest, that top real estate is best used by some compelling copy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
MAY 17, 2016
Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests.
ImPRessions - Crenshaw Communications
DECEMBER 16, 2016
But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. Technology will evolve.
ImPRessions - Crenshaw Communications
AUGUST 30, 2016
We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR. Still the gold standard for the business professional, from world news to fashion, it takes the most complex stories and turns them into fascinating reads. The New York Post. The Skimm.
ImPRessions - Crenshaw Communications
DECEMBER 26, 2019
This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. The company was built out as a high-growth technology startup but it was really just a dressed-up real estate business. Boeing also seemed to de-prioritize the flying public in its response.
HMA Public Relations
DECEMBER 29, 2017
Bill : This comes from a state of mind that I’ve been in very recently as relates to work because, for those who don’t know, we manufacture and sell a bunch of consumer products, sunscreen, shampoo, bio lotion, water, detergent, etc. I mean, they got real estate everywhere, they got leases everywhere. That is true.
Expert insights. Personalized for you.
195 
Let's personalize your content