AI’s biggest obstacle—consumers don’t fully understand or trust it

Agility PR Solutions

New research from real estate tech firm Entrata reveals that even though many consumers know the broad definition of Artificial Intelligence (the ability of a computer program or a machine to think and learn similar to how a human would), most don’t fully understand its scope or the countless ways in which it affects their […]. The post AI’s biggest obstacle—consumers don’t fully understand or trust it appeared first on Agility PR Solutions.

How Re/Max pivoted for Pride Month during the pandemic

PR Daily

With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways. Kayla Roofe, senior social media manager for the organization, was able to bring in real estate agents who identify as LGBTQ to share their stories and what “home” means to them.


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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby


Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. It largely has to be relevant to something already in the pipeline – but we cover a very wide range of topics regarding real estate so a lot of things will work.

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5 examples of clever, creative COVID-19 pivots

PR Daily

Applying lessons from the 1973 oil crisis spurred by OPEC’s embargo, Honda and Toyota designed larger cars around the idea that fuel efficiency alone was not enough to entice American consumers. The pandemic is forcing businesses to adapt or wither away.

20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry.

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Executives can find—and offer—authenticity on LinkedIn

PR Daily

A real estate CEO discusses the merits of the professional network, along with suggesting ways to gain a voice on the platform. As CEO of a modern commercial real estate company, I spend much of my day in two ways: (1) meeting with people in person, and (2) speaking with people online. . I started as only a consumer, but over time I began to post more there. SquareFoot founder and CEO Jonathan Wasserstrum has worked for over a decade in commercial real estate.

How to Ace Video for Personal Branding

B2B PR Sense

And results show that video is being consumed at an unprecedented rate. It is predicted that by 2021, consumers will spend an average of 100 minutes per day watching online videos ! For instance, many networks have a comments feature where your audience can message you in real time.

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Putting the “PR” in Partnership Relations


And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. And we also recognized that a foundational part of this platform needed to be outreach to – and partnerships with – other top brands bringing this technology into consumer homes.

Cisco, Florida Realtors, JBL, Pan Communications among Communicator of the Year Award winners

PR Daily

Working with McDonald’s to engage its key Hispanic consumer segment, she led the development of a communications and social media program focused on music, sports and education. They inspire one another in extraordinary ways; consider these vibrant stories from the real estate realm.

For Father’s Day, brand managers are spotlighting dads

PR Daily

For a slew of marketing campaigns in 2016, reaching consumers that are “not your average dad” goes beyond tools, golf clubs and neatly wrapped ties. With Father’s Day looming, brand managers nudge consumers to share their favorite fatherly moments and advice instead of urging them to buy a simple gift or card. Instead of writing down dad’s wise words in a card, the campaign—dubbed #OpinionsWelcome—is soliciting consumer contributions online.

Google’s AI search may improve content marketing efforts

PR Daily

This is a good thing for consumers for obvious reasons. It’s a good thing for marketers that do good work because consumers will find your site when they should. There might be ways to game the system moving forward, but the hope is—and I’m sure Google’s goal is—to ensure that consumers find the right content at the right time. However, less screen space means less real estate for paid and organic search.

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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it.

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

Real Estate and Fair Housing Thought Leadership, Ashby & Graff Real Estate. From Crazy Rich to Crazy Real Singapore, Bullfrog + Baum. Elevating the Ghostery Brand at the Forefront of Consumer Privacy, Diffusion with Ghostery. Congratulations to this year’s honorees. Earning coverage for your clients or organization is no simple feat. It takes innovation, talent, resilience and strategy.

3 PR lessons from SXSW

PR Daily

I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits. To do that, we must be experts in our clients’ industries, while remaining aware of the changing media as well as advertising, tech, consumer and public policy. Mr. Obama aside, the conference was full of lobbyists, real estate companies, multi-national food service companies and representatives from municipal governments.

Easy essentials of SEO

PR Daily

Though details may vary, the big picture remains more or less the same: Google wants to provide value for search engine users, and if you do so for consumers, you’ll get decent rankings. Skip the shortcuts, and do the real work instead. Optimize every square inch of online real estate that’s available to you. Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing.

SEO 100

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

“There’s no question we know that, as we go into new markets, we need to be clear about who we are,” Tassopoulos told real-estate publication Bisnow. “There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message.” The post South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service appeared first on PR Daily.

Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Creating interesting, original content can be time consuming and requires talented people. Social media has become a melting pot of white noise. For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days.

Report: Top 10 most- and least-trusted industries

PR Daily

The industries in which consumers have the least certainty are: 1. Real estate, rental and leasing. There are also many unsavory actions and decisions that can erode consumer trust, such as mislabeling a product’s weight or ingredients or paying professionals to remove negative online reviews. In 2015, Yelp – one of the biggest online consumer review sites in the country – was worth more than $3.5

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical. Technology has changed the way we consume information, from smarter cell phones to the explosion of video , and particularly live streaming through platforms like Periscope and Facebook Live.

Repairing the broken PR agency review process

PR Daily

With this in mind, I believe that certain actions can help a prospective client gain a deeper understanding of an agency without consuming a ton of time. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play? The typical process that guides organizations in evaluating PR agencies and ultimately choosing one is broken.

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3 ways writers can find their voices

PR Daily

Jeff Goins , a prolific blogger and writing instructor, says the voice of your blog should tie-in with your goals: If you’re selling real estate online, your blog voice might be personal, professional and attentive to customers. It’s the culmination of every word you consume and share, and it will emerge as you grow as a writer. Don’t forget to read, either, and take notes on what you consume. The voice and tone of your blog posts matter.

30 jobs in the PR and marketing world

PR Daily

Moran writes: The headline next to your photo is one of the most valuable pieces of LinkedIn real estate you have. Here is a sampling of open positions at LinkedIn: Consumer marketing manager – Careers in San Francisco. Is your LinkedIn profile impressing potential employers—or putting them off? Avoid these missteps on the networking site. Plus, check out our roundup of current job openings. Your LinkedIn profile says a lot about you as a professional.

REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content

PR Daily

CNN’s Kerry Flynn wrote : It’s no surprise to see Tribune cut real estate costs. During the company’s earnings call last week, CFO Mike Lavey said ‘reducing our real estate footprint’ was among the priorities to ‘sustain ourselves for the long term.’

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

The move is a great way to showcase data with visuals, packaging so that consumers will interact with it (its top 10 songs image grabbed more than 2,700 retweets within the first hour of posting).

Is Virtual Reality (VR) The Next Big Thing in Social Media?

Social PR Chat

Let the acronyms flows… Definitions: VR – Virtual reality; when you put this type of headset on, you are fully immersed in what you’re viewing and cut off from the “real world.” The real world with a digital overlay or element added to it. MR – Mixed Reality — A step above AR, MR allows for more engagement with digital elements in the real world. AR/VR Industry Darlings: Real Estate Travel.

Infographic: 10 ways to immediately enhance your visual design

PR Daily

Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. to get more real estate on social media. Content marketing. is about creating value for your audience and sharing it in a useful way. Are you looking for ways to better utilize visual elements in your content process? This infographic. from Easil. offers 10 ideas to help you boost your visual marketing efforts. It includes: 1. Tell a good story.

Schwartz Media Strategies’ president: ‘Look how far we’ve come’

PR Daily

Perhaps this is a moment for communicators to take stock, here before the holiday season begins in earnest and the mad dash to the end of 2020 consumes one and all. The agency leader argues that PR and comms pros have much to be thankful for here at the end of a long and arduous year.

The PR Agency Review Process is Broken

Ishmael's Corner

With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play? The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken.

Behind the Headlines With Anthony Bianco


Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. This is a good thing, not a “big brother” thing, as consumers will receive content that is increasingly relevant to their specific interests. Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on.

Bankruptcy for the Boy Scouts, HSBC to shed 35,000 jobs, and HQ Trivia shuts down

PR Daily

Also: Nearly 75% of consumers favor purpose-fueled companies, Edelman’s Trust Barometer shows consumers’ wariness rising, stats on sustainability stands, and more. consumers feel the need to support causes “every way they can.”

Report: Small businesses plan to double-down on Facebook

PR Daily

a cash buyer for residential real estate in Illinois, plans to increase its investment in Facebook this year. The study concludes: Social media is a part of consumers’ everyday lives, and companies are hard-pressed to find consumers who aren’t affected by social media in some way. Ninety-two percent (92%) of small businesses plan to invest more in social media because it is a way to successfully reach consumers and spread brand awareness.

Infographic: 10 ways to immediately enhance your visual design

PR Daily

Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. Create square or vertical videos to get more real estate on social media. Looking to add some eye-popping style to your webpage content? Try one of these tricks to get more clicks—and more sales. Content marketing is about creating value for your audience and sharing it in a useful way.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

Cisco’s Recruiter Real Talk Video Series, Cisco (@WeAreCisco). Celebrating Black History in Real Estate, Ashby & Graff Real Estate. Consumer Products Campaign. Congratulations to this year’s honorees. Stay tuned for the winners announcement. The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences.

Personal Branding: How to Grow Your Social Media Audience

B2B PR Sense

Now that we see why social media is important to your personal brand, let's dive into the essential ways that you can use social media for branding and get real, palpable results. Learn what websites people visit, what kind of content they consume, and what networks they're most active on.

4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

In addition, the average respondent consumes 1.5 For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’ Tours (ex: facility, office, real estate walkthrough). It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes.

Why PR pros should focus on audience emotions

PR Daily

How emotion grabs consumers. Public Relations CEO Dick Grove opines that emotion certainly plays a pivotal role in appealing to consumers, but a product or service needs something new, interesting or tangible to succeed as well. Harden Partners in Oakland, California secures top-tier placements in health care, financial services, insurance and real estate space by combining a data-driven and personal approach to journalists.

Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard

Ishmael's Corner

It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. This exchange in particular caught my attention: Question: But then there’s the whole obsession now with tying content to revenues — in other words, tracking whether people who are consuming your content will eventually buy something from you, and putting a hard number on each piece of content you create. The grab bag makes its second appearance this year.

Lowe’s shutters 51 stores in ‘ongoing strategic reassessment’

PR Daily

CNBC reported: “Today’s announcement that Lowe’s is closing 51 underperforming stores is not surprising, and in our view, could suggest the beginning of a broader initiative to improve profitability via real estate rationalization,” wrote Zachary Fadem at Wells Fargo on Monday. “We Even though its financial forecast looks cloudy, Lowe’s spokesman shared messages of confidence in the market and consumers’ renovation behaviors.

Strengthen your video storytelling by following these trends

PR Daily

Today's consumer values both. When creating content for a real estate broker, as mentioned above, a neighborhood overview can get viewers involved and willing to share your video with their network. It’s never been more imperative for PR pros to effectively tell clients’ stories with video. Major platforms like Instagram and Twitter are going all in on video content with new offerings like IGTV, and even.

Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok

PR Daily

If you’re looking for a way to quickly get out your message on Twitter, don’t forget about the visable real estate available in your profile name.