4 Tips on Pitching U.S. News & World Report’s Devon Thorsby


Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest.

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Putting the “PR” in Partnership Relations


And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

5 Tips for Getting Into Live Streaming


Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted.

Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Creating interesting, original content can be time consuming and requires talented people.

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Infographic: 10 ways to immediately enhance your visual design

PR Daily

Visual content marketing serves the same function—and graphics are more readily consumed on social media platforms. to get more real estate on social media. Content marketing. is about creating value for your audience and sharing it in a useful way.

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it.

For Father’s Day, brand managers are spotlighting dads

PR Daily

For a slew of marketing campaigns in 2016, reaching consumers that are “not your average dad” goes beyond tools, golf clubs and neatly wrapped ties. Instead of writing down dad’s wise words in a card, the campaign—dubbed #OpinionsWelcome—is soliciting consumer contributions online.

Behind the Headlines With Holly Beverly


I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.

Report: Small businesses plan to double-down on Facebook

PR Daily

a cash buyer for residential real estate in Illinois, plans to increase its investment in Facebook this year. The study concludes: Social media is a part of consumers’ everyday lives, and companies are hard-pressed to find consumers who aren’t affected by social media in some way.

Why PR pros should focus on audience emotions

PR Daily

How emotion grabs consumers. Public Relations CEO Dick Grove opines that emotion certainly plays a pivotal role in appealing to consumers, but a product or service needs something new, interesting or tangible to succeed as well.

Will The Election Kill Brand Trump?

ImPRessions - Crenshaw Communications

While this may be an exaggeration, it’s no secret that for decades the Trump organization’s business has been based more on licensing and leasing deals rather than outright ownership of real estate properties.

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3 PR lessons from SXSW

PR Daily

I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits. What began as a local Austin music festival in 1986 just wrapped up its 30 th year as the go-to event for music, film and technology.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Q4: What are consumers looking for today?

Easy essentials of SEO

PR Daily

Though details may vary, the big picture remains more or less the same: Google wants to provide value for search engine users, and if you do so for consumers, you’ll get decent rankings. Skip the shortcuts, and do the real work instead.

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Behind the Headlines With Lynda Fernandez


As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. We also have partnerships with 136 real estate associations or organizations throughout the world.

Is Virtual Reality (VR) The Next Big Thing in Social Media?

Social PR Chat

Let the acronyms flows… Definitions: VR – Virtual reality; when you put this type of headset on, you are fully immersed in what you’re viewing and cut off from the “real world.” The real world with a digital overlay or element added to it.

Report: Top 10 most- and least-trusted industries

PR Daily

The industries in which consumers have the least certainty are: 1. Real estate, rental and leasing. In 2015, Yelp – one of the biggest online consumer review sites in the country – was worth more than $3.5

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. Brand engagements rise by 28% when consumers are exposed to both professional content and user-generated product video. UGC works better because of the #Socialproof consumers see as real – in photos, reviews, videos from others like them.

3 Valuable Tips To Establish Credibility Via Speaking Engagements


But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. If you’re a financial planner, you may know a lot about ETF investing, commercial real estate and saving for retirement. Over the last (almost) 3 years, I’ve written more than 236 blog posts. Some of them are pretty good. and some of them are just downright awful.

Social Media Marketing for Complete Beginners


Is a real photo, not a stock photo. It’s called the cover photo, and most brands fail to fully optimize this real estate. Liking your page is free and takes less than a split second, but engaging in an actual business-consumer relationship requires much more effort and time.

Google’s AI search may improve content marketing efforts

PR Daily

This is a good thing for consumers for obvious reasons. It’s a good thing for marketers that do good work because consumers will find your site when they should. There might be ways to game the system moving forward, but the hope is—and I’m sure Google’s goal is—to ensure that consumers find the right content at the right time. However, less screen space means less real estate for paid and organic search.

The Benefits of Earning Your APR


With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. An Interview with Ken Hunter, APR.

11 Content Marketing Mistakes to Avoid


Treat your headline as the premium real estate that it is, and give it curb appeal. Mobile is the primary way that we consume and interact with some types of digital content. Mistake #10: You won’t cede any control of your content to me, your faithful content consumer.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Driving Brand Awareness and Consumer Choice for Gift Card eCommerce, The Fletcher Group and Blackhawk Network. M Live Partners with Pokémaster to "Catch ’em All," Marriott International Real-Time Marketing Command Center: M Live. The Real Deal, RetailMeNot. ·

Content distribution secrets for modern PR pros

PR Daily

There, too, we face tolls as publishers look to generate revenue from the virtual real estate they're giving over to native advertising. Package information as consumable, sharable content. It's also important to reach people where they consume information.

30 jobs in the PR and marketing world

PR Daily

and made it legal to produce, buy, sell and consume alcohol of up to 3.2 Senior account manager – real estate PR—Lynn Hazan & Associates (Illinois). Though their names might not be familiar, many should be raising a pint to former Sen. Pat Harrison and Rep.

The Web is Not Flat

Doktor Spinn

Could anyone create a consumer-viable product, using multiple projectors locations, without making it too complex and expensive to set up and use? Real estate agents could show listings to prospects without visiting it physically.

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The PR Agency Review Process is Broken

Ishmael's Corner

With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?

Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard

Ishmael's Corner

It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. The grab bag makes its second appearance this year. Again, these are topics that can’t quite stand on their own, but I found worth highlighting. Social Buttons for Sale?

2016 – A Year in Traditional Media

Shift Communications

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! I first pitched the news of ERA Real Estate’s new president & CEO to Erica Christoffer in July, and she quickly expressed interest in connecting with Sue Yannaccone for a video interview.

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Despite initial concerns, Instagram Stories surging

PR Daily

Even with a built-in audience to build from, and prime real estate positioning at the very top of Instagram’s user interface, the rapid pace of its adoption is impressive. Want to relate to consumers in an authentic, fluid way?

Repairing the broken PR agency review process

PR Daily

With this in mind, I believe that certain actions can help a prospective client gain a deeper understanding of an agency without consuming a ton of time. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?

What Venmo can teach marketers about reaching millennials

PR Daily

Accordingly, PayPal-owned Venmo—a popular mobile payments app—has become an integral part of how younger consumers conduct monetary transactions. Venmo allows users to transfer money to each other in real-time from bank accounts, debit cards, and credit cards. [A]

3 ways writers can find their voices

PR Daily

Jeff Goins , a prolific blogger and writing instructor, says the voice of your blog should tie-in with your goals: If you’re selling real estate online, your blog voice might be personal, professional and attentive to customers. The voice and tone of your blog posts matter.

Everything You REALLY Need to Know About Influencer Marketing


The challenge with influencer marketing lies in putting your finger on someone who’s a real influencer. For many businesses, it’s where the real battle for visibility and brand awareness happens.

What Goes in a Great Media Kit


At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. love to see what real people have created. I get to sit on both sides of the media kit divide. I develop them for clients.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

We all know visual content is consumed faster and shared more often than text. Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox.

How To Transform Your Brand’s Online Newsroom Into a Media Magnet


Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

Why live, online video should be PR firms' next big land grab

PR Daily

Those who did not now have the chance to get back in the game by setting their sights on the next prime real estate for communications pros: live, online video. Reporters, consumers and other typical targets of PR communications aren’t looking for pre-packaged, commercialized spin.

Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.