4 Tips on Pitching U.S. News & World Report’s Devon Thorsby


Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest.

Putting the “PR” in Partnership Relations


And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it.

5 Tips for Getting Into Live Streaming


Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical.

Is Virtual Reality (VR) The Next Big Thing in Social Media?

Social PR Chat

Let the acronyms flows… Definitions: VR – Virtual reality; when you put this type of headset on, you are fully immersed in what you’re viewing and cut off from the “real world.” The real world with a digital overlay or element added to it.

The PR Agency Review Process is Broken

Ishmael's Corner

With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?

Behind the Headlines With Anthony Bianco


Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. From research to execution, every aspect of your communication strategy is important.

Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Creating interesting, original content can be time consuming and requires talented people.

5 ways to prepare your website for 'mobilegeddon'

PR Daily

After all, consumers spend nearly 60 percent of their time on the Internet on mobile devices. Social Autofill has unparalleled potential to improve the consumer experience. Unfortunately, 22 fields might feel daunting to a consumer completing your form on a mobile device.

Will The Election Kill Brand Trump?

ImPRessions - Crenshaw Communications

While this may be an exaggeration, it’s no secret that for decades the Trump organization’s business has been based more on licensing and leasing deals rather than outright ownership of real estate properties.

Google’s AI search may improve content marketing efforts

PR Daily

This is a good thing for consumers for obvious reasons. It’s a good thing for marketers that do good work because consumers will find your site when they should. There might be ways to game the system moving forward, but the hope is—and I’m sure Google’s goal is—to ensure that consumers find the right content at the right time. However, less screen space means less real estate for paid and organic search.

For Father’s Day, brand managers are spotlighting dads

PR Daily

For a slew of marketing campaigns in 2016, reaching consumers that are “not your average dad” goes beyond tools, golf clubs and neatly wrapped ties. Instead of writing down dad’s wise words in a card, the campaign—dubbed #OpinionsWelcome—is soliciting consumer contributions online.

Despite initial concerns, Instagram Stories surging

PR Daily

Even with a built-in audience to build from, and prime real estate positioning at the very top of Instagram’s user interface, the rapid pace of its adoption is impressive. Want to relate to consumers in an authentic, fluid way?

Camping World chief tweeting about Gander Mountain’s future

PR Daily

As part of the Agreement, Camping World obtained the right to designate any real estate leases for assignment to Camping World or other third parties and initially plans to operate stores that it believes have a clear path to profitability. It will take real rent adjustment [link].

5 questions to ask when taking the temperature of your corporate comms

PR Daily

Meanwhile, content marketing and brand journalism are blurring the lines between marketing, communications and public relations, resulting in internal battles over limited corporate real estate.

Content distribution secrets for modern PR pros

PR Daily

There, too, we face tolls as publishers look to generate revenue from the virtual real estate they're giving over to native advertising. Package information as consumable, sharable content. It's also important to reach people where they consume information.

4 PR lessons from 'Modern Family'

PR Daily

Although Haley (played by Sarah Hyland) was using her skills to stalk one of her father’s potential real estate clients, the lesson can be applied to organizations and their branding strategies. It is equally important for brand managers to understand what consumers want.

What Goes in a Great Media Kit


At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. love to see what real people have created. I get to sit on both sides of the media kit divide. I develop them for clients.

ABCs of pitching success

PR Daily

Eliminate hard returns between “Hi Reporter Jane” and the crux of your pitch, so that you are taking advantage of prime email real estate. A.wordsmith , a boutique PR firm specializing in brand storytelling for B2B and consumer organizations.

The Benefits of Earning Your APR


With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. An Interview with Ken Hunter, APR.

Why live, online video should be PR firms' next big land grab

PR Daily

Those who did not now have the chance to get back in the game by setting their sights on the next prime real estate for communications pros: live, online video. Reporters, consumers and other typical targets of PR communications aren’t looking for pre-packaged, commercialized spin.

The dilemma of budgeting for PR

PR Daily

Unlike the advertising discipline, which used to have an answer of between 2 and 5 percent of gross revenue, there have been no real guidelines for PR spending, and for good reason. PR has traditionally offered no real guidelines for how much organizations should spend.

3 ways marketers can enhance mobile emails

PR Daily

Smartphone habits of consumers indicate that reading email comes second only to making phone calls. Don’t waste valuable “mobile” real estate on pointless distractions. Unless you run a world-renowned brand, include the name of a real person in the “from” field.

Don’t Quit Facebook Yet

Shift Communications

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

We all know visual content is consumed faster and shared more often than text. Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox.

10 terrific Instagram tools and apps for marketers

PR Daily

Through these posts, followers can quickly and easily consume a brand's products—it's much faster than going through photos manually—as each photo is seen for about a second before it flips to the next. Real estate agent: Make a collage featuring a new property for sale.

Behind-the-Scenes PR Tour of Universal Orlando Resort

Solo PR Pro

By the end of the day, the students had a taste of both the consumer and business side of the theme park and tourism trade, thanks to the Universal PR pros who were willing to share their excitement about their jobs and their profession.

3 Valuable Tips To Establish Credibility Via Speaking Engagements


But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. If you’re a financial planner, you may know a lot about ETF investing, commercial real estate and saving for retirement. Over the last (almost) 3 years, I’ve written more than 236 blog posts. Some of them are pretty good. and some of them are just downright awful.

9 Predictions for 2018

HMA Public Relations

Bill : This comes from a state of mind that I’ve been in very recently as relates to work because, for those who don’t know, we manufacture and sell a bunch of consumer products, sunscreen, shampoo, bio lotion, water, detergent, etc.

How To Transform Your Brand’s Online Newsroom Into a Media Magnet


Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

What Venmo can teach marketers about reaching millennials

PR Daily

Accordingly, PayPal-owned Venmo—a popular mobile payments app—has become an integral part of how younger consumers conduct monetary transactions. Venmo allows users to transfer money to each other in real-time from bank accounts, debit cards, and credit cards. [A]

Repairing the broken PR agency review process

PR Daily

With this in mind, I believe that certain actions can help a prospective client gain a deeper understanding of an agency without consuming a ton of time. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?

Announcing the finalists for the 2014 Social Media Awards

PR Daily

Colorado Consumer Health Initiative, Got Insurance? CBRE, CBRE & Instagram: Creating Brand Elasticity and Upending the Commercial Real Estate Industry. We asked to see your best social media skills: contests/games, hash tags, videos, Facebook and more.

Avoid these 11 content marketing mishaps

PR Daily

Treat your headline as the premium real estate it is, and give it curb appeal. Mobile is the primary way we consume and interact with some types of digital content.

How Spirit Airlines’ CEO turned defeat into victory

PR Daily

At the time, his airline had been ranked last in customer satisfaction by Consumer Reports. According to the old saying, the three most important things in real estate are location, location and location.

PR Agency Best Practices for Common Content Roadblocks

Beyond PR

Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles.

5 ways online-dating advice can boost 'influencer' marketing

PR Daily

It’s the same for marketers reaching out to bloggers and social media heavyweights: Like the old real estate saying goes, it’s all about location, location, location. Both singles and consumers want good stories. As technologies advance, communications norms evolve and social circles expand to include friends of friends--of friends, dating has changed in recent years.

Report: Top 10 most- and least-trusted industries

PR Daily

The industries in which consumers have the least certainty are: 1. Real estate, rental and leasing. In 2015, Yelp – one of the biggest online consumer review sites in the country – was worth more than $3.5

Social Buttons for Sale, Misguided Measurement and Telling Stories is Hard

Ishmael's Corner

It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. The grab bag makes its second appearance this year. Again, these are topics that can’t quite stand on their own, but I found worth highlighting. Social Buttons for Sale?