Effective Marketing from Bob the House
JANUARY 22, 2015
Because that had never been his sales strategy in his other work, he wanted to shift the equation when it came to real estate sales, as well. It’s about placing the right messages in the right places that resonate with and engage your target consumer.
4 Tips on Pitching U.S. News & World Report’s Devon Thorsby
JANUARY 29, 2016
Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. Below, she gives communications professionals insights on pitching, pet peeves and what stories peek her interest.
Putting the “PR” in Partnership Relations
OCTOBER 14, 2016
And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.
3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy
Rock the Status Quo
NOVEMBER 12, 2014
Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it.
Five PR Predictions For 2017
ImPRessions - Crenshaw Communications
DECEMBER 16, 2016
But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
What’s interesting about this process is all of these pieces have to be there in order for the computer to write stories about Little League games or earnings reports or real estate in smaller markets that don’t typically get attention. By Gini Dietrich.
3 PR lessons from SXSW
MARCH 16, 2016
I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits. What began as a local Austin music festival in 1986 just wrapped up its 30 th year as the go-to event for music, film and technology.
11 Content Marketing Mistakes to Avoid
APRIL 20, 2015
Treat your headline as the premium real estate that it is, and give it curb appeal. Mobile is the primary way that we consume and interact with some types of digital content. Mistake #10: You won’t cede any control of your content to me, your faithful content consumer.
Behind the Headlines With Anthony Bianco
MAY 17, 2016
Our ability to engage with consumers will continue to become more intimate and the metrics and learning behind engagement will include everything from retention rate to heart rate. From research to execution, every aspect of your communication strategy is important.
Will The Election Kill Brand Trump?
ImPRessions - Crenshaw Communications
JUNE 22, 2016
While this may be an exaggeration, it’s no secret that for decades the Trump organization’s business has been based more on licensing and leasing deals rather than outright ownership of real estate properties.
Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter
Holtz Communication + Technology
MAY 22, 2015
WhatsApp may allow business-to-consumer chat —This is a big deal. Tweets return to Google search results (on mobile only) —Mobile searches on Google once again return tweets idexed in real time.
Visual Content and your Brand
The Proactive Report
MAY 12, 2016
VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Creating interesting, original content can be time consuming and requires talented people.
Content distribution secrets for modern PR pros
APRIL 22, 2017
There, too, we face tolls as publishers look to generate revenue from the virtual real estate they're giving over to native advertising. Package information as consumable, sharable content. It's also important to reach people where they consume information.
The Benefits of Earning Your APR
MAY 6, 2016
With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. An Interview with Ken Hunter, APR.
5 ways to prepare your website for 'mobilegeddon'
APRIL 20, 2015
After all, consumers spend nearly 60 percent of their time on the Internet on mobile devices. Social Autofill has unparalleled potential to improve the consumer experience. Unfortunately, 22 fields might feel daunting to a consumer completing your form on a mobile device.
Social Media is No Longer Super Neat-o
FEBRUARY 9, 2011
I had a real estate developer client many years ago. Yes, yes, yes, social media is AMAZING and FUN and, yes, it’s a great networking tool, it broadens your reach, gives the consumer power, gives humans power. What does this mean to us as consumers, marketers and business owners?
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Many publishers are in the dark about real-time bidding, even though it’s a growing and highly profitable method of reaching consumers.
QR Codes & Mobile: The Time is Now
MARCH 8, 2011
One major retailer has created a campaign with a QR code as it’s centerpiece and through their marketing efforts, they are educating more consumers about QR codes. Stephanie True Moss , is chief creative officer at True Moss Communications , Inc.,
Despite initial concerns, Instagram Stories surging
OCTOBER 7, 2016
Even with a built-in audience to build from, and prime real estate positioning at the very top of Instagram’s user interface, the rapid pace of its adoption is impressive. Want to relate to consumers in an authentic, fluid way?
Google’s AI search may improve content marketing efforts
NOVEMBER 4, 2015
This is a good thing for consumers for obvious reasons. It’s a good thing for marketers that do good work because consumers will find your site when they should. There might be ways to game the system moving forward, but the hope is—and I’m sure Google’s goal is—to ensure that consumers find the right content at the right time. However, less screen space means less real estate for paid and organic search.
For Father’s Day, brand managers are spotlighting dads
JUNE 17, 2016
For a slew of marketing campaigns in 2016, reaching consumers that are “not your average dad” goes beyond tools, golf clubs and neatly wrapped ties. Instead of writing down dad’s wise words in a card, the campaign—dubbed #OpinionsWelcome—is soliciting consumer contributions online.
The PR Agency Review Process is Broken
JUNE 2, 2015
With this in mind, I believe that certain actions can help a prospective client gain a deeper window into an agency without consuming a ton of time. Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play?
PR Firms as Targets
AUGUST 22, 2013
The NGO contended further that the Bell Pottinger employee also said that the net effect of “fracking” would amount to an insignificant reduction of bills to consumers, though there was no recording of that claim.
ABCs of pitching success
OCTOBER 18, 2016
Eliminate hard returns between “Hi Reporter Jane” and the crux of your pitch, so that you are taking advantage of prime email real estate. A.wordsmith , a boutique PR firm specializing in brand storytelling for B2B and consumer organizations.
5 questions to ask when taking the temperature of your corporate comms
MAY 6, 2015
Meanwhile, content marketing and brand journalism are blurring the lines between marketing, communications and public relations, resulting in internal battles over limited corporate real estate.
4 PR lessons from 'Modern Family'
MAY 8, 2015
Although Haley (played by Sarah Hyland) was using her skills to stalk one of her father’s potential real estate clients, the lesson can be applied to organizations and their branding strategies. It is equally important for brand managers to understand what consumers want.
What Goes in a Great Media Kit
MAY 30, 2015
At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. love to see what real people have created. I get to sit on both sides of the media kit divide. I develop them for clients.
What a Duck Can Do For “Social” Media Relations
MAY 27, 2016
We all know visual content is consumed faster and shared more often than text. Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox.
The dilemma of budgeting for PR
AUGUST 17, 2015
Unlike the advertising discipline, which used to have an answer of between 2 and 5 percent of gross revenue, there have been no real guidelines for PR spending, and for good reason. PR has traditionally offered no real guidelines for how much organizations should spend.
3 ways marketers can enhance mobile emails
OCTOBER 11, 2015
Smartphone habits of consumers indicate that reading email comes second only to making phone calls. Don’t waste valuable “mobile” real estate on pointless distractions. Unless you run a world-renowned brand, include the name of a real person in the “from” field.
Don’t Quit Facebook Yet
NOVEMBER 21, 2014
Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.
10 terrific Instagram tools and apps for marketers
SEPTEMBER 3, 2015
Through these posts, followers can quickly and easily consume a brand's products—it's much faster than going through photos manually—as each photo is seen for about a second before it flips to the next. Real estate agent: Make a collage featuring a new property for sale.
Friday Wrap #182: Star Wars-free update on Apple’s Topsy shutdown, Cision’s purchase of PR Newswire
Holtz Communication + Technology
DECEMBER 18, 2015
It’ll be worth keeping an eye on the account to see if an unpopular agency can gain supporters by providing near-real-time answers. Facebook tests real-time notification —You posted to Facebook and one of your friends is leaving a comment.
Behind-the-Scenes PR Tour of Universal Orlando Resort
Solo PR Pro
SEPTEMBER 8, 2015
By the end of the day, the students had a taste of both the consumer and business side of the theme park and tourism trade, thanks to the Universal PR pros who were willing to share their excitement about their jobs and their profession.
PR Agency Best Practices for Common Content Roadblocks
MAY 12, 2016
Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles.
What Venmo can teach marketers about reaching millennials
NOVEMBER 9, 2016
Accordingly, PayPal-owned Venmo—a popular mobile payments app—has become an integral part of how younger consumers conduct monetary transactions. Venmo allows users to transfer money to each other in real-time from bank accounts, debit cards, and credit cards. [A]
Friday Wrap #155: Melcrum merges, Google flags sites, Twitter tests GIF library, war rooms fade
Holtz Communication + Technology
FEBRUARY 5, 2016
Tools like Watson can be used for solving big problems, but it can also help at the consumer level. Real-time shifts away from Twitter —While war rooms may become a relic of marketing’s past, real-time marketing isn’t going anywhere.
3 Valuable Tips To Establish Credibility Via Speaking Engagements
AUGUST 28, 2014
But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. If you’re a financial planner, you may know a lot about ETF investing, commercial real estate and saving for retirement. Over the last (almost) 3 years, I’ve written more than 236 blog posts. Some of them are pretty good. and some of them are just downright awful.
How To Transform Your Brand’s Online Newsroom Into a Media Magnet
MARCH 7, 2016
Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.
Announcing the finalists for the 2014 Social Media Awards
DECEMBER 16, 2014
Colorado Consumer Health Initiative, Got Insurance? CBRE, CBRE & Instagram: Creating Brand Elasticity and Upending the Commercial Real Estate Industry. We asked to see your best social media skills: contests/games, hash tags, videos, Facebook and more.