article thumbnail

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client. Darika: It’s hard.

Data 176
article thumbnail

Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52
article thumbnail

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. For a global enterprise that has built tremendous brand equity across its product portfolio, a crisis can translate into lost sales and public trust, and erosion of shareholder value.

article thumbnail

How PR and corporate communications can use animated gifs

Stuart Bruce

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. They are meant to be popular with the mythical millennials and are often used to express an emotion.

article thumbnail

We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. Yeah, I couldn’t hack the math, but I ended up being assistant secretary of the Treasury for Public Affairs and the chief spokesman for U.S. But you know what?

article thumbnail

3 Content Marketing Hacks Driven by Listening

Beyond PR

Listening at an enterprise scale requires specialized tools that can collect, sort and tag mentions from millions of authors in real-time. Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement.