Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. With strength in numbers, collective employee efforts can achieve substantial results.

Reputation 60

Reputation Corporate Survey Employee 60

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Mindful Marketing

AUGUST 23, 2019

” “This suggests that the business community is expecting blowback from their policies, and they’re trying to get ahead of it.” ” Echoing those sentiment was professor of public diplomacy at USC, Nicholas Cull, who said “There seems to be a concern among the CEOs that they’re becoming the bad guys.”

Corporate 50

Corporate Community Nonprofit Banking 50

Prohibition

DECEMBER 13, 2021

This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. A crisis plan should be developed and implemented immediately.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Where the Fishermen Ain't

JUNE 13, 2014

Today, Edelman joins other agencies — including Ogilvy & Mather , Burson-Marsteller , FleishmanHillard , Ketchum , PNConnect , Peppercomm and Allison + Partners — in affirming a commitment to abide by Wikipedia principles and ensuring that employees and clients do the same. BBC , "PR firms pledge ''ethical'' use of Wikipedia".

Wikipedia 44

Wikipedia Agency Ethics Reddit 44

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Stern + Associates

JANUARY 6, 2022

MIT marketing strategist Renee Richardson Gosline teaches leaders in every sector how to leverage AI to build authentic connections with a wide range of consumers. Navigating the Ethics of Artificial Intelligence. While it all seems ingenious, most technology developers are unaware of the biases their employees build into programs.

Leadership 62

Leadership Policies Engineering Technology 62

Mindful Marketing

FEBRUARY 14, 2021

That’s the question I set out to answer through research that began with a group of students in an Advertising Ethics class I was teaching. I presented those findings at the American Marketing Association’s Marketing & Public Policy Conference in Washington, D.C., Health Marketing Quarterly later published the study.

Pharmaceuticals 106

Pharmaceuticals Advertising Advertising Ethics 106

NewsWhip

FEBRUARY 26, 2021

That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. NGOs also are seen as ethical, but they’re not seen as having the ability to get much done.

Brand 78

Brand Branding Media Government 78