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Prakky’s pick: Top sources of Australian media news

Prakkypedia

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. Download This Show. Producer Olivia Rosenman is a regular on Download This Show. Mumbrella.

Media 76
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Campus Media 101: What You Need to Know to Reach Student Journalists and Their Audiences

Beyond PR

The university radio or TV station. While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized.

Radio 69
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Inside Podcast Promotion

Marketwired

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239
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3 Reasons Earned Media Still Rules

Beyond PR

Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In Earned media isn’t just helpful for building brand awareness.

Media 75
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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Follow this link if you want to download the complete blockbuster otherwise read on. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets.

Report 81
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Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

As Melissa Toso writes in How to Prove Your PR’s ROI with the Right Reporting , “Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit.”.

Report 40