The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 78

Ethics Employee Communications System 78

Prohibition

MARCH 21, 2024

Though data collection is important, it can also be a time-consuming task- this is where AI shines! Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Precise Targeting of Customer Personas. Social commerce revolves around meeting your customers right where they hang out. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. People aren’t interested in constant sales pitches.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Regular dissemination of good communication, meeting and texting practices is also necessary. But B2B influencer marketing works completely differently. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

AUGUST 9, 2016

Personal recommendations have always been the most reliable source of information for consumers. For many companies, their social media presence also doubles as customer service. In a crisis, ethics has to be a top consideration. This curiosity can save you in a client meeting, too. How did this happen?

Crisis 0

Crisis Reputation Study Social Media 0