Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Talkwalker has introduced a new feature it’s calling Customer Data +. 4) SocialChorus strives to show the business impact of internal comms. What sort of data?

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 88

Data Enterprise Survey Instagram 88

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? Out of respect, yesterday, I did not publish. My instinct?

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Katie Paine's Measurement Blog

MARCH 9, 2023

Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories. Others may be great at local coverage but have no experience on a national or international basis.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. CISOs turn to comms pros for comms help.

Marketing 192

Marketing Content Marketing Data Social Media 192