Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JULY 2, 2015

By measuring multiple touch points in a singular model, multi-touch attribution brings many benefits to the PR measurement table. Improve consumer personalization. Get your free white paper today and be on your way to a more data-driven PR strategy! Image: Katie Brady ( Creative Commons ).

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Shift Communications

MAY 22, 2017

Every new channel reduces the friction needed for consumers to get what they want. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. Machine Reading. Christopher S.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The rise of mobile changed the way we consume information, with huge impacts for brands. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone.

Mobile 60

Mobile Examples Brand Branding 60

Prohibition

FEBRUARY 14, 2023

Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. Google Analytics 4 has taken data analytics to a new level, making data more accessible and easier to read.

Strategy 62

Strategy Brand Branding Technology 62

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Instead, it should only be used to supplement. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105