Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 14, 2023

Tech PR can be used to solve problems that technology companies face, such as difficulty seducing funding or investment, attracting the best new talent to the company, growing the customer and user base, and scaling up the business. Additionally, follow-up on your pitch, offer additional materials, and be responsive to their requests.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JUNE 6, 2022

Consumer Focus. With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. Additionally, companies also need to keep track of the target audiences that they’ll be able to reach with different outlets.

Trends 88

Trends Data SEO Consumer 88

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Instead, it should only be used to supplement. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JULY 28, 2017

The important part of a press release is the proactive media pitching that accompanies a press release. While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. The lists go on. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85