Remove Advertising Remove Consumer Remove Corporate Remove Wireless
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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). Brands are shifting focus to “Association” rather than “Advertising”. Just ask Qualcomm Wireless Reach. This is a spank-worthy practice. It is so so so important.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products.

Brand 185
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How to Improve Your Social Media Targeting

Cision

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

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Your audience with the public

Stephen Waddington

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16).

Ethics 52