Consumer Content Marketing Storytelling Viral 
Cision
MARCH 31, 2015
From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. Before publishing the content, make sure to write a description that will attract searchers and let them see at a glance what the content is about.
Cision
AUGUST 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?
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Cision
NOVEMBER 19, 2015
In what could have easily been a sold-out event on StubHub, Landsberg’s standing-room-only presentation at Social Media Week in Chicago focused on using consumer actions to drive content. According to Landsberg, “ great content is grounded by human truth, [it] fills a specific consumer need and creates reciprocal value.”.
PR in High Definition
APRIL 25, 2022
Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.
Burrelles Fresh Ideas
JULY 11, 2023
Through their content, dadfluencers inspire and empower fathers to embrace their parenting journey with confidence and pride. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”
Prohibition
DECEMBER 19, 2019
As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.
Prohibition
JUNE 17, 2021
If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. This will allow you to clearly establish who you wish to target from the offset, meaning you can ensure the content is tailored to suit them – making them more likely to engage! Stay on brand.
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