ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Communicating with Educated Patients.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

ISEBOX

JANUARY 5, 2016

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Patients are also consumers. Communicating with Educated Patients.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. The channels you choose depend on your target audience’s preferences and where they will most likely consume information.

Healthcare 63

Healthcare Strategy Publicity Pharmaceuticals 63

Communications Conversations

MAY 20, 2020

But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. And, there’s a lot to be said for rock-solid execution in today’s content marketing environment. It’s about how J&J is promoting and merchandising the show.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

SEPTEMBER 15, 2015

That was my question to a pharmaceutical sales rep in my MBA cohort a decade ago. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Pulizzi and Rose often point out, there’s a distinct difference, between content marketing and marketing content.

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Make this year the most successful year by targeting vertical markets. As Forbes states , it’s not enough to cast a wide net across target audiences; instead, narrow your focus to define vertical markets.

Marketing 52

Marketing Technology Internal International 52