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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Organizations are only as strong as how they respond in moments of crisis. Invite diverse feedback and open communication.

Crisis 163
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4 More Personal Core Values of the Trusted Strategic Ethics Adviser

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 125
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Crisis Management Advice from a Retiring Pro: Rick Amme

Melissa Agnes

Editor’s Note: Rick Amme is a talented crisis management professional who, after decades of being “in the game”, has decided to embark on his next life adventure: retirement. Crisis Management Advice from a Retiring Pro. Crisis management principles aren’t immutable.). Advice for the beginning entrepreneur.

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Maintaining Trust in the Age of AI

Presspage

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. Additionally, AI algorithms can help streamline the process of constructing press releases.

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How to Build Trust Ethically and Effectively – Roy Reid

Ethical Voices

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77
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Chat Recap: Facebook Reaction Buttons and More

Solo PR Pro

still ethical in the age of transparency? How do you help clients monitor internal issues that can become public crisis? Related to Q3, we’ll call this Q3a – How do you advice clients on constructing internal comms policies? How will this impact your clients? Is ghostwriting (bylines, social updates, etc.)

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Behind the Headlines With Rich Oppel

Cision

It will include reputation management, crisis management, brand enhancement and media relations. Then you can construct a strong narrative to place between the reporter and the client. Demanding because social media means anyone can become a “journalist,” even those with no experience or schooling in ethics, accuracy and context.