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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Organizations are only as strong as how they respond in moments of crisis. Invite diverse feedback and open communication.

Crisis 161
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Maintaining Trust in the Age of AI

Presspage

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. Additionally, AI algorithms can help streamline the process of constructing press releases.

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Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No honourable, ethical agency or counsel should be sycophantic to you when you have hired them to be honest, constructive and upfront with you. In a crisis/emergency situation, response time is everything. We all know every minute counts in such a crisis situation. However – and sadly -many do.). who is responsible.

Agency 124