5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. Make case studies more visual. Make keynote speeches work harder.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Additional Media If you want to give your press release the best chance at reaching the most people, think about some unique media assets that can make it stand out and make the lives of your target journalists easier. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Stuart Bruce

SEPTEMBER 14, 2015

There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%. For agency people, when asked about their three top sources for social media education, expert blogs are also the most popular, at 76%.

Digital PR 60

Digital PR Training Report Social Media 60

PR Conversations

OCTOBER 20, 2015

For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Conferences, restaurants, and bars.

Conference 40

Conference Meeting Case Study Film 40

MaccaPR

FEBRUARY 10, 2015

Take some advice from Taylor Swift: how could you interact with a handful of your brand’s customers – at a user conference, trade show or client appreciation party – and then equip those customers to talk about you to the thousands of your customers who couldn’t attend? Lesson #7 - Have You Ever Been Experienced?

Social Media 48

Social Media Marketing Media YouTube 48