Comparison Storytelling Technology Video 
Flack's Revenge
FEBRUARY 3, 2021
It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Assuming you are willing to share details, they should be woven into the messaging and storytelling.
ReimaginePR
JUNE 13, 2016
You may not be a storyteller and my guess is that you’re probably not much of a marketer either. So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Don’t worry, you don’t need to be a writer or storyteller by trade to get your product’s story right.
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Flatiron Communications
JULY 5, 2022
As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. But, alas, I won’t go there for fear of turning this post into a TL;DR. Here’s a link to The AP’s blog post on the session. Sharma, Pace, and Isikoff (l. Reed, Kaminski, Hendrix (l.
MaccaPR
NOVEMBER 19, 2014
If you haven’t had the chance, take a quick look at the video for yourself. With more than 52 million views and 160,000 likes on YouTube to date, the acceptance of this video is phenomenal—with floods of praise pouring in across every social channel. The brand’s exceptional storytelling is honest, inspiring and downright sobering.
Sword and the Script
DECEMBER 20, 2022
And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .
PR 20/20
DECEMBER 10, 2019
In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. That said, once you decide on a technology, you need to stick with it. Everything is trackable.
ImPRessions - Crenshaw Communications
APRIL 21, 2017
In public relations, the term “storytelling” has been co-opted to describe a kind of ideal standard for engaging blog posts and other content. It would have been far better to simply apologize and admit that the comparison made no sense and was offensive to boot. Sometimes PR achieves that, but this one is the real deal.
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