Burrelles Fresh Ideas

DECEMBER 5, 2023

It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Providing channels for employees to express their questions or concerns not only ensures their voices are heard but also contributes to a sense of acknowledgment.

Internal 97

Internal International Communications Employee 97

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 198

Marketing Content Marketing Data Social Media 198

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. It’s a fast and easy way to make a comparison. Often, it’s because they are rewarded for simply reducing initial cost ( piece price ), rather than the total system cost downstream and the total value created. Easy-peasy.

Agency 111

Agency Automotive Engineering Education 111

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example.

Tools 162

Tools Media Software Analysis 162

Sword and the Script

DECEMBER 24, 2019

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The skills, technology and workflow used in media and public relations are converging. 8 Performance public relations.

Publicity 164

Publicity Ethics Data Community 164