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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

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How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

Consider another stat: According to researchers at the Notre Dame University (yeah, that one), 73 percent of posts on Reddit are voted on by users that haven’t actually clicked through to view the content being rated. Tons of publishers and companies are pouring millions of dollars into producing more video in 2018. White papers.

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8 Great Linked Tactics for Communicators

PRSay

Talk Radio + RedditReddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. The survey asked 300 journalists about what drives them to cover a company. 1% said SnapChat.

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5 technologies that will change how you do PR

Presspage

Though today, only big tech companies like Facebook are able to serve content tailored to their users’ likes and dislikes (ads and articles), in a few years this trend will be ubiquitous in PR. quintillion bytes of data a day. brought forth vast social media and multimedia tools, including video sharing capabilities.

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Our Most-Shared Marketing Blog Posts from 2018

PR 20/20

We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. A local video production company, Pritt Entertainment Group , co-hosted the event and showed attendees how to integrate video into a 2019 strategy. Best of luck in 2019! ??.

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How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” The company said it expects revenue in the range of $190 million to $192 million for the fiscal second quarter,” according to the Associated Press.

Software 101