Doctor Spin
DECEMBER 21, 2023
Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).
PR 20/20
NOVEMBER 29, 2022
Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Content (ebooks, white papers). Partnerships.
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Polaris
DECEMBER 10, 2014
You can’t blast out a link to your latest ebook. You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. You can’t forward a clip of a recent television interview. You can’t email an invitation to a local speaking gig.
Public Relations Sydney
NOVEMBER 2, 2014
Do you have an exciting announcement to make about your company? The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Or perhaps you want to pitch a story to a journalist or publication?
ISEBOX
JANUARY 6, 2016
Product Launches. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. ISEBOX is an innovative multimedia news release platform that’s enhancing the way companies showcase stories and distribute quality content to journalists. Holiday Related.
PR Fuel
JUNE 17, 2021
While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards.
Contently - Strategy
DECEMBER 29, 2022
And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.
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