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The Media Kit: What To Include

Doctor Spin

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. What is usually included in a media kit?

Media 52
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Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. You can’t blast out a link to your latest ebook.

Blogging 183
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8 Characteristics of a Successful Press Release

PR Fuel

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. While some companies view press releases as outdated or no longer relevant, this could not be further from the truth. They should be an integral part of your marketing strategy.

Writing 60
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7 Things You Need to Do After Publishing New Content

Contently - Strategy

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

eBook 145