Onclusive

DECEMBER 6, 2017

What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. Enter the era of data-driven PR through artificial intelligence.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

NOVEMBER 24, 2014

The fourth spike was from Scott Monty joining the company , which is not a repeatable event, and thus we can’t count on it in the coming year or add it to our playbook. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Don’t just perform traditional PR, use data-driven PR ! Senior Marketing Strategist. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231