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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services. Although the coronavirus has affected different parts of the country in different ways, hospital systems across the nation are launching communications campaigns to bring patients back. Dennis Wilson, Jr.,

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

Meeting 131
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Why are brands resisting social audio (and audio, in general)?

Communications Conversations

Momentum is high–and it’s not going anywhere thanks to in-car audio systems, the continued proliferation of smart speakers and the ease with which we can all listen to podcasts on our phones in 2022. Second, social and online audio squares with what I believe will be a big trend in 2022: More niche communities.

Brand 113
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PR Pro Showcase: Shonali Burke

Rock the Status Quo

But I do focus – and specialize – in what I call “Social PR” – where you educate, cultivate, and motivate communities to help you tell your story. Have a really good listening program & system. So I convinced my boss to give me a tiny budget for a community-based effort. and focus on those initiatives.

Crisis 100
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Public Relations Professionals Are Failing to Address the Ethical Threat of Incivility – Brian Peterson

Ethical Voices

Since I was 16, I’ve been in communications. First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. Radio was my first love. You also must work with local languages. Is there something more systemic we want to put in organizations? Absolutely.

Ethics 78
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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. However, we had 48 hours to create and host a championship celebration in the Carrier Dome to honor the team, and then, coordinate a major downtown parade, pep rally and community-wide tribute less than two days later. KNOW YOUR AUDIENCE!

Sports 60
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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. My degree is in mass comm and I went to school for a career in radio. Twitter and the community that took me under its wing. A5: It was when I worked remotely for a publishing company. A3: Hard to say.