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The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Facebook relies on Wikipedia.

Wikipedia 101
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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. Here are four of them.

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Parkinson’s Law & The Law of Triviality (Bike Shed Effect)

Doctor Spin

The committee, composed of esteemed community members, reviewed and approved the various aspects of the plant’s design. Next on the agenda was a seemingly minor item: constructing a bike shed for the plant’s employees. In Wikipedia. In Wikipedia. In Wikipedia. In Wikipedia. Everyone had an opinion!

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150—Dunbar’s Number

Doctor Spin

In Wikipedia. 5 It’s worth noting that the concept of Dunbar’s Number has also been a topic of debate and scrutiny within the scientific community. 5 It’s worth noting that the concept of Dunbar’s Number has also been a topic of debate and scrutiny within the scientific community. In Wikipedia. 2023, May 29). Businesses.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe. Some articles I’ve read cite 11 acquisitions in its recent history.

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44 Top Growth Hacks to Help PRs, Marketers and Start-ups

Norton's Notes

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] From porn stars to fashion bloggers!