After touting Wikipedia image campaign, North Face quickly apologizes

PR Daily

That’s because the agency gamed Wikipedia by replacing the photos for several popular tourist destinations, including Huayna Picchu in Peru and Guarita State Park in Brazil, with product-placement images. The Guardian reported : In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results.

Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. Community engagement Content marketing Owned media Social media Facebook Jackie Huba Kissmetrics WikipediaA key metric used in today’s world of social media and online communications is engagement. And for good reason.

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Wikipedia founder to PR pros: Don't edit articles

PR Daily

A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. Wikipedia founder Jimmy Wales has addressed this practice with The Huffington Post. It’s something that the community has to be vigilant about,” Wales says. “It’s If a PR pro sees a discrepancy on a client’s page, he or she should reach out to Wikipedia via email with an edit.

Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Wikipedia , “the world’s most successful online encyclopedia.” There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created. This post is about the potential risks Wikipedia may present to your organization and/or industry.

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. It’s a Test of How Good You Really Are in Online Communities.

The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures.

Monday Challenge: A Social Media Strategy For Long Sales Cycles

Doctor Spin

Customer involvement High Medium Low Characteristics High Medium Low Number of brands examined Many Several One Number of sellers considered Many Several Few Number of product attributes evaluated Many Moderate One Number of external information sources used Many Few None Time spent searching Considerable Little Minimal From Wikipedia. Community ManagerI’m starting a new series, Monday Challenges.

Monday Challenge: A Social Media Strategy For Long Sales Cycles

Doctor Spin

Customer involvement High Medium Low Characteristics High Medium Low Number of brands examined Many Several One Number of sellers considered Many Several Few Number of product attributes evaluated Many Moderate One Number of external information sources used Many Few None Time spent searching Considerable Little Minimal From Wikipedia. Community ManagerI’m starting a new series, Monday Challenges.

The surprising origins of brand names

PR Daily

Definitions courtesy of Wikipedia.) Epcot — Experimental Prototype Community of Tomorrow. Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Consider M&Ms.

A lesson in suspense from Harper Lee

PR Daily

He''s a well known and polarizing figure in the Wikipedia editing community for his borderline mad obsession with "comprised of" in Wikipedia articles. He''s written a 6,000 word essay on "comprised of" and built a software program designed to detect and fix uses of it on Wikipedia. Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out.

A Social Media Strategy For Long Sales Cycles

Doctor Spin

From Wikipedia. Community Manager blogger outreach evergeen content inbound marketing list building spray and pray trigger listI’m starting a new series, Monday Challenges. Every Monday I will answer or discuss a question or challenge sent in by my readers. Hopefully you’ll find this format relevant and valuable. Without further ado, here’s this week’s challenge: How can we use social media to sell and market a product that people buy very seldom?

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

In there, even if you don’t follow traveling communities, you’ll notice that there are a lot of communities (publics) that share quotes of famous people along with pictures from different countries. Wikipedia is a good source of basic information. Especially if you have questions about life and Russian community abroad, a student, who already studied abroad, knows the place from the inside.

Study 157

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

What is the difference between a brand ambassadors, brand advocates and just an online community? Communities are a collection of people passionate about something, who are gathered into a social media community around that passion. Sometimes a marketing tool to build awareness, communities are typically created and supported by a manufacturer, company or association who wants to reach that audience. Money to promote the new community.

Brand 167

For whom the bell tolls

Stephen Waddington

It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients. Editing Wikipedia is forbidden by the community in any instance where there is a conflict of internet. An upcoming discussion between two senior public relations practitioners, spotlights the issue of ethics in public relations. Lord Chadlington will interview his fellow peer Lord Bell on 7 November in London. The event is being hosted by the PR Company.

So Farah, not so good Freuds

Mark My Words

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Where a war of words with a hostile media may be forgiven, his public battles with fellow runner Andy Vernon on Twitter angered many in the athletics community and bridges were unnecessarily burned.

29 free social media tricks for nonprofits

PR Daily

These simple bits of appreciation can be powerful for building connections with your communities, and they can often make for attention-grabbing visual content. In addition to building community by highlighting your donors, you can also connect with those nonprofits and companies that support your mission. It’s great for community-building and helps boost your visibility. These encourage conversation with your community and prompt more interactions and responses.

How To Create a Simple Facebook Messenger Bot

Cision

Wikipedia discusses that ” Some chatterbots use sophisticated natural language processing (NLP) systems, but many simpler systems scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.” The advantage of FlowXO is that it is very user-friendly and has an active community of users that ask and answer questions and share best practices.

Why diversity and inclusion programs are failing

PR Daily

Communications and community both come from “commune,” so we need to recognize the responsibility to commune in areas under our control. . Provide intentional support, visibility and definition to employee resource groups around their mission of community, advocacy and philanthropy. . Have a place, as Wikipedia does, for written and audible pronunciations for names: . There’s a difference between promoting diversity theoretically and being truly welcoming.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

From Wikipedia : “A whistleblower (also written as whistle-blower or whistle blower) is a person who exposes secretive information or activity within a private or public organization that is deemed illegal, unethical, or not correct. Woke culture is fast becoming a serious PR challenge.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

From Wikipedia : “A whistleblower (also written as whistle-blower or whistle blower) is a person who exposes secretive information or activity within a private or public organization that is deemed illegal, unethical, or not correct.

What is Thought Leadership & Why It Matters

B2B PR Sense

For a basic, well-rounded definition of thought leadership, let's look to Wikipedia , where we read, " A thought leader is an individual or firm that is recognized as an authority in a specialized field and whose expertise is sought and often rewarded. Thought leadership is one of those buzzwords that gets bruited about without a lot of substance behind it. What exactly does it mean?

What Happens When You Kiss a Bunch of Frogs?

Waxing UnLyrical

We are, apparently, the “most influential species” on our planet (according to Wikipedia, and Wikipedia knows all). Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. What happens when you kiss a bunch of frogs? Nothing.

Woke culture is surpassing digital as the ultimate PR challenge of our time

Doctor Spin

From Wikipedia : “A whistleblower (also written as whistle-blower or whistle blower) is a person who exposes secretive information or activity within a private or public organization that is deemed illegal, unethical, or not correct.

Starbucks chairman: ‘We were absolutely wrong in every way’

PR Daily

With Starbucks in nearly every community in the United States, the impact could have been “incredible,” he said. “So wikipedia brown will not yield not one second (@eveewing) May 10, 2018. Starbucks says it has more work to do on race—and Chairman Howard Schultz is doing the talking. While speaking to the Atlantic Council in Washington, Schultz outlined what he sees as necessary changes for Starbucks’ bathroom policy. The Washington Post.

What is the High Point Market? First Time Impressions

wiredPRworks

source: wikipedia. Walking into High Point, you get a sense of the high energy that characterizes the design community. 200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ?

What is the High Point Market? First Time Impressions

wiredPRworks

source: wikipedia. Walking into High Point, you get a sense of the high energy that characterizes the design community. 200 Steele Building at High Point Market in High Point, NC. What is the High Point Market ?

Learning about Sudoku

Doctor Spin

Source: Wikipedia. And there’s a whole global community of highly talented solvers who holds these famous master setters in extremely high regard. Well, the Sudoku community have found several puzzles with 17 starting digits that are solvable with an unique solution.

That One Time I Crashed the Del McCoury Band

Waxing UnLyrical

In fact, if you Wikipedia him (I confess, I did), you’ll learn all about how long it took him to become the Grammy-award winning artist and basically living legend he is today. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. So this past week I spent a few days in NYC, one of my fave cities in the world.

A quick social media glossary

PR Daily

a web site developed collaboratively by a community of users, allowing any user to add and edit content. Wikipedia. —. “After you read my blog, just ping me on chat.”. Though many PR professionals speak fluent social media, some of our clients, executives, or audience members may not. Their experience with social media may not go beyond Facebook, so it may seem like everyone else is speaking a foreign language.

Cognitive biases every communicator should know

PR Daily

It and Wikipedia’s List of Cognitive Bias are good resources for gauging how those tendencies affect communications. Think about this phenomenon when it comes to shared media tactics: community building, brand ambassadors and review sites. Cognitive biases affect the way people process information and make decisions. Understanding them helps us address four problems: Too much information. Not enough meaning. Need to act fast. What we should remember and discard. Buster Benson.

Monday Roundup: Moving Forward

Waxing UnLyrical

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Good morning!

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. There are at least five imperatives that drive the need for the public relations community to adopt these important precepts. This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . and “What can we learn from communities who have done so?” Wikipedia is another topic about.

What Fantasy Dubstep Violinist Lindsey Stirling Can Teach Brands About PR

Doctor Spin

1 however, but being clearly niched isn’t necessarily a disadvantage in a social economy Long-Tail Theory (Wikipedia).'> Based on the quality of her creative output and her brand, she grew an organic community of the exact size she’s meant to have at this point in time. In fact, having a community that’s bigger than the brand deserves can be a liability in itself. Do you know of Lindsey Stirling?

A Cheat Sheet on President’s Day

Waxing UnLyrical

I remember how shocked I was when I found out that the typical American gets only 10 holidays a year. ( Wikipedia lists 11 federal holidays , but includes Inauguration Day which comes only once every four years.). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Many Americans have the day off today (not me, didn’t you know, entrepreneurs never get holidays), because it’s President’s Day.

4 ways to repair a brand's post-crisis image

PR Daily

Here are a few ideas: Revise your company page on Wikipedia to emphasize notable achievements and other upbeat facts. Promote high-profile events in support of community causes. “If Hacked databases, disgraced company spokesmen, exploding customer complaints online—there’s no end to the range of business scandals that surface every day.

CIPR CPD completed – easy, fun, free

Stuart Bruce

Buzzing Communities – Richard Millington – 10 points. CIPR Wikipedia Best Practice Guidance – 5 points. The Chartered Institute of Public Relations (CIPR) has an excellent CPD (continuous professional development) programme that if members complete successfully allows them to become accredited CIPR PR practitioners. I’ve just completed mine for this year and wanted to share my experience in order to encourage other CIPR members to do the same.

28 Observations from 28 Months as a Solo PR

ZudePR

Spot on, Wikipedia. 4: Get Involved in Communities I’m a runner. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc. If you want to join both my inner circles, my wife Rachel, and the entire Glasgow running community in receiving digital PR advice and inspiration, sign up to my weekly newsletter. In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR.

Is Mastodon doomed to extinction?

PR Daily

As Wikipedia puts it , “GNU social seeks to provide the potential for open, inter-service and distributed communications between microblogging communities. It also reminds me of the old FidoNet, which fueled community messaging back in the old bulletin board system (BBS) days. We in the communications profession talk endlessly about building real relationships around substantive conversations in online communities. It has a more organic community vibe to it.

Platitudes — The Hallmark Of Lazy Content Marketing

Doctor Spin

According to Wikipedia: “A platitude is a trite, meaningless, or prosaic statement, generally directed at quelling social, emotional, or cognitive unease. ” But I do worry on behalf of brands and their communities who deserve better than to fall victims of lazy content marketing. The word derives from plat, the French word for “flat.” ” Platitudes are geared towards presenting a shallow, unifying wisdom over a difficult topic.

My Segway Ride

Flatiron Communications

From Wikipedia : “Steve Jobs was quoted as saying that it was ‘as big a deal as the PC,’ though later sources quoted him as saying when first introduced to the product that its design ‘sucked.’ I soon drafted a comprehensive launch strategy that entailed first building third-party ground-up support from the scientific, civil engineering, environmental, and governmental regulatory communities.