ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. It makes for treacherous territory for brands that need to assert their values but good news for communicators who can help.

Trends 385

Trends Employee Viral Advertising 385

Sword and the Script

JUNE 9, 2015

“Content not only has to be engaging, relevant and customized to the channel but it also must increasingly be timely,” the paper says, citing Chris Lorence , CMO with the Independent Community Bankers of America. The Secret to Scale is Employees. Drop “going viral” as a goal. The secret to scale is employees.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Highlight new business locations or employee hires.

B2B 92

B2B Community Facebook How To 92

NewsWhip

SEPTEMBER 19, 2019

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. Top Web Publishers by Engagement. These were the top publishers on the web ranked by engagements to mental health stories. Here are some of our key takeaways.

Web 68

Web Exercises Employee Viral 68

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. They’re far more likely to be a “slow burner” when it comes to links.

Infographics 160

Infographics Data Blogging Mobile 160

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. Community champions in Asda stores around the UK submit stories via a mobile phone app. The web environment displays content in a card formal.

Storytelling 60

Storytelling Local Community Case Study 60