Remove Community Remove Employee Remove Measurement Remove Privacy
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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

It followed support from the Treasury for large employees a week ago. Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Privacy concerns have evaporated.

Crisis 167
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Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. However, the vendor community observed that title could both help them develop secure software products and security processes – because product breaches be a configuration problem.

Survey 112
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Adherence to privacy regulations.”. Pressure on measurement.

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Kerry Barron-Beadling, head of communications at SFH NHS Foundation Trust, is among numerous contributors calling on NHS communicators to attribute their campaigns to outcomes. #2

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. 3) Data privacy seems to be a marquee issue for the association. employees in the U.S. –

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190
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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. 8) User reviews and community comments.