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When approaching DE&I, lean on your communities

PR Daily

She spoke with Ursula Llabres, global head of enterprise executive programs for Facebook in a fireside chat on Sept. McRell says the data has been strong, with “2X” the rate of engagement in D&I community groups, as well as new groups forming to work on racial justice workstreams.

Community 137
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5 crucial elements of brand storytelling

PR Daily

The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. Then I learned that his employees are not only without sight, but they do things 99% of the population does not. Five parts of brand storytelling.

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Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. It’s helpful and makes us stronger as a communications community.

Employee 106
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T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

Consider the creation of an enterprise cybersecurity role that regularly meets with your communications team and exists soley to operate within your organization’s larger risk management framework. Instead, it follows the “authority of the international community.”.

Mobile 127
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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. Meanwhile, a Walmart employee is reporting that the retail behemoth retaliated against him after he urged co-workers to sign a petition asking the chain to stop selling firearms and ammunition following recent mass shootings. How can you better engage your employees to avoid a PR crisis?

Viral 66
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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

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How tech companies can—and should—improve D&I efforts

PR Daily

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees.

Company 96
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How communicators can change their organization’s objectives

PR Daily

It wrote : Business Roundtable today announced the release of a new Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities and shareholders. … “ The American dream is alive, but fraying ,” said Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co. Your main constituencies are your employees, your customers and your products.”.

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Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Why it’s important: Whether you’re continuing communications for employees working from home, hiring new workers to fulfil demand or are expanding safety considerations for essential roles such as grocery store employees, put your workforce’s needs first. For enterprise customers, we are making certain enterprise features, like corporate challenges, available at no cost, so they can help their employees take care of themselves.

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How comms services providers see the future of communications

PR Daily

We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. The best employers will recognize that amplifying the positive experiences of their own employees is an invaluable way to create genuine external interest.”.

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Purpose, diversity and inclusion: Why take a stand?

PR Daily

Employees—and external audiences—are increasingly demanding a deeper ethic. Because employees, customers and other stakeholders are increasingly insisting on it, experts say. Newer generations of employees want their work to have greater meaning, and not simply where they clock in.

Employee 115
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Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

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Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Amazon employees speak out on climate change. The blog post was published through Amazon’s advocacy group, Amazon Employees for Climate Justice. GeekWire reported : Amazon Employees for Climate Justice is part of a broader trend of employee activism occurring in the tech industry.

Employee 102
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2023: The year when internal and external communications align

PR Daily

When impactful storytelling is at the heart of internal comms and public relations, it’s time to join forces! They do this by utilizing a range of tools such as email newsletters, push notifications via an employee communication app or stories published on the company’s intranet.

Internal 124
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Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Consider how you can use Instagram’s “Live Rooms” to feature a few of your organization’s experts or employees, partner with content creators, boost executives and other leaders, or create fun engagement opportunities with other branded accounts.

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PR crises that have defined 2019

PR Daily

This year, it’s Boeing’s 737 Max and retailers responding to gun violence in their communities. . The lesson for PR pros is that no amount of charitable work can make up for an enterprise that ethically falls short for consumers. . Then Walmart changed its tune, partly in response to vocal employees’ concerns , making adjustments to what it sells and promising to take action both in its stores and in lobbying lawmakers. .

Airlines 130
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Ragan honors the 2022 PR Daily Awards in New York City: list of winners

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Winner: Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign.

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Ragan’s PR Daily Awards finalists announced

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign. Employee Event.

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Announcing PR Daily’s 2022 Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. BMC Software: The Autonomous Digital Enterprise (ADE). STIHL & imre: Team STIHL: Powerful Storytelling Across Instagram. Employee Engagement.

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What comms solutions providers can offer during this crisis

PR Daily

Here’s what our community of service providers are bringing to the table to help businesses and communications pros do their jobs: Ellen Feaheny, AppFusions: “ Communicators need to think of their orgs like an ecosystem—depts, projects, teams, suppliers, partners, execs, etc.

Crisis 99
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format.

Marketing 169
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The Indispensible Role of Today's Public Relations Pro

PR Job Coach

Public relations is essential to a functioning of society and its enterprises. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization. PR professionals are enablers and connectors, helping organizations stay grounded, stay human, and stay sensitive to the needs and desires of their communities.

Publicity 160
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State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Show up for veterans, the trans community, foster kids and more people who could use support. Lean into your storytelling skills; connecting with consumers through human-interest stories and emotion are the most effective ways to encourage consumers to open their wallets.

Tourism 85
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Communications Week welcomes comms leaders to advisory board

PR Daily

Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity.

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Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

PR Daily

A message from Jeff Bezos to Amazon employees earlier today. In a blog post to employees , Bezos wrote: As much as I still tap dance into the office, I’m excited about this transition.

Retail 83
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Ragan celebrates its Top Women in Communications honorees for 2022 in NYC

PR Daily

My job is all about storytelling,” Thomas said. “Your job is all about storytelling. Mary Gibson, Director, Enterprise & Brand Communications, SWM International. Leslie Letts, Global Director of Internal Communications and Community Engagement, Amazon .

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Communications Week welcomes comms leaders to 2022 Advisory Board

PR Daily

Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity.

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Top Women in Communications honorees for 2022 announced by Ragan, PR Daily

PR Daily

Honorees include PR and communications veterans, rising stars of the profession, mentors and superstars that hold the community together. Mary Gibson, Director, Enterprise & Brand Communications, SWM International. Community Givers.

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2021 and the rise of identity economics

PR Daily

Any executive or employee who will be representing the company publicly should receive media training, understand and embrace established messaging, and be capable of advocating its core concepts whenever speaking or acting on behalf of the organization.

Airlines 128
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How comms solutions and services believe PR has changed from COVID-19

PR Daily

Many are offering free services and discounts and seeking other ways to engage the wider community. ” to an employee you don’t see every day anymore. Digital is a must, else it cannot scale and benefit global enterprises.”.

Internal 110
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ESPN takes action amid DE&I scandal, Microsoft and Amazon respond to cancelled federal contract, and growing cybersecurity threat lands on comms pros

PR Daily

Also: Airheads candy jumps into chicken sandwich war, TikTok introduces longer videos, and FTC bans employees from public appearances. It’s how we connect with our communities.

Privacy 107
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30 jobs in the PR and marketing world

PR Daily

Each of these locales has more than the national average of 18 tech jobs for every 1,000 employees. Candidates should have strong content-creation, storytelling and writing skills and be able to work well across departments in order to execute successful campaigns. Enterprise strategy and internal communications manager—Johnson & Johnson (Florida). Digital community manager—Edelman (New York).

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WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more. As you talk with your employees about race relations and racism, ask for ideas and feedback.

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Women PR pros, follow firm’s urging to be ‘fearless’ with these job openings

PR Daily

Sharpen your storytelling skills if you want to apply: The position is responsible for executing how Dropbox “tells [its] key stories internally.” The organization is looking for an effort that will inspire and engage employees both in the United States and worldwide. PR communications associate—Peak Enterprises (Georgia). Community marketing manager—Dick’s Sporting Goods (California).

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Top CEOs building trust during COVID-19, Uber lays off another 3k, and EasyJet’s data breach

PR Daily

Consider how you can offer virtual alternatives to travel activities, and share them with your community. The ride-hailing company announced another round of layoffs, bringing the total number of affected employees to 6,700—or roughly 25% of its workforce.

Data 89
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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. employees in the U.S. – Have you ever heard of telematics?

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Refining your B2B Social Media Strategy

The Hoffman Agency

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. If you package it with the right storytelling foil, the community might be more receptive to it. One of the key campaigns is to have their employees use #proudtobeoracle to reinforce the passion, dedication and enthusiasm to be a part of the company.

B2B 42
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How PR pros should put data and tech to work

PR Daily

Beyond storytelling, media relations and creativity, your senior leaders expect you to understand business fundamentals as well as the technology and data sciences that propel business results. People judge an enterprise more by its actions and less by what it says.

Data 148
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Because as we’ve talked about on Earned Media Rising, the storytelling is coming, the markets coming to us, isn’t it?

Media 174
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The Essence and Nature of Wise Counsel

PR Job Coach

Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise. PR practitioners also serve as strategic content developers and storytellers , helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization. hare on Twitter As POTUS Rona ld Reagan once coined, "There you go again."