When approaching DE&I, lean on your communities

PR Daily

She spoke with Ursula Llabres, global head of enterprise executive programs for Facebook in a fireside chat on Sept. McRell says the data has been strong, with “2X” the rate of engagement in D&I community groups, as well as new groups forming to work on racial justice workstreams.

5 crucial elements of brand storytelling

PR Daily

The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. They climb mountains and are gospel singers and give back to their communities. Five parts of brand storytelling.

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Enable Data Visualization to Empower Data Storytelling. PR 20/20 launched the hub in 2016 to be a community by marketers, for marketers, and is packed with how-to content for everyday marketing use cases.

Build Brands with STOP Marketing Customer Experience Design not Storytelling

wiredPRworks

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? Marketers have an addiction to storytelling.

More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Here are five quotes that show just how important storytelling can be to your organization: 1. Storytelling is about two things; it’s about character and plot.”—George Central time as we discuss how to strengthen your storytelling.

The impetus for ESG

PR Daily

But in addition to sustainability, environmental action and climate change, ESG encompasses support for local communities, corporate social responsibility and DE&I. Where ESG fits in the enterprise. Corporate Social Responsibility Executive Communication PR Industry Storytelling

Brand Story We Love: David Peck

ReimaginePR

Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup.

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4 tenets for earned media success

PR Daily

This is where two-way communication and community building plays a role, though Barkoe says his firm doesn’t engage in traditional social media work like community management. Media Relations PR Industry Storytelling

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Marketing emotion of the year: empathy

PR Daily

Here’s how you can show your organization cares about your community. Generating positive emotions towards your product, service and company is ultimately the goal of marketing, as “affinity” is the psychological driver most closely associated with the long-term success of any enterprise.

T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

Consider the creation of an enterprise cybersecurity role that regularly meets with your communications team and exists soley to operate within your organization’s larger risk management framework. Instead, it follows the “authority of the international community.”.

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Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

In addition to her five years with Astellas, which includes her current role as president of the Astellas Global Health Foundation, Knight has served as director of global community relations at Baxter and has held leadership roles at Ogilvy and Kraft Foods.

Steak-umm goes knives out with its combative Twitter strategy

PR Daily

Those are areas to explore if we want to build a scientific enterprise that is more trustworthy and equitable. Despite polling that shows how public trust in scientists has remained stable for decades , there are examples where the scientific community has deeply betrayed public trust.

Study: Executives don’t recognize the value PR can offer

PR Daily

This should be a focus for PR pros, because the research also shows that as awareness increases, so does a favorable opinion about the enterprise. If you run a big PR firm, maybe it’s time to write an op-ed or contribute a guest post to print or online publications that target the business community. How are you evangelizing for the PR community, PR Daily readers? External Communications Marketing PR Research & Audit Storytelling PR Industy rebranding special report

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How tech companies can—and should—improve D&I efforts

PR Daily

Nike pledged $40 million over four years to support black communities. Wal-Mart has ponied up $100 million in community grants. Starting with startups is a real key to building a more diverse technology sector and community.

Neil Young leaves Spotify to protest Joe Rogan podcast, Twitter shares data on content removal, and Boeing explains profit losses

PR Daily

Why it matters: Spotify’s statement evokes responsibility and detailed content policies, but does not acknowledge requests from the medical community to develop a more robust COVID-19 misinformation policy.

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Purpose, diversity and inclusion: Why take a stand?

PR Daily

They want to see that they’re making a positive impact in their communities, that they are demonstrating purposeful behavior beyond the working day,” says Rosy McGillan, executive vice president and head of purpose practice at Porter Novelli.

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

PR Daily

Associated Press reported : “These books portray people in ways that are hurtful and wrong,” Dr. Seuss Enterprises told The Associated Press in a statement that coincided with the late author and illustrator’s birthday.

PR crises that have defined 2019

PR Daily

This year, it’s Boeing’s 737 Max and retailers responding to gun violence in their communities. . The lesson for PR pros is that no amount of charitable work can make up for an enterprise that ethically falls short for consumers. . Crisis Communications Media Relations PR Industry Social Media StorytellingEvery year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

AmFam enterprise companies are making moves to attract and retain talent and create a positive impact on employees and communities by raising our minimum hourly rate to $20 per hour.

Ragan honors the 2022 PR Daily Awards in New York City: list of winners

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Winner: Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign.

Mining the nostalgia trend, Sony celebrates 40 years of Walkman

PR Daily

Walkman is the strongest representative of the company, and the products have shaped the unique, creative and innovative Sony brand,” Daisuke Nagano, president of Sony Enterprise Co., Events: This could include industry events your company has participated in or even community events. Nostalgia can offer a great opportunity for communicators to flex their storytelling muscles.

2023: The year when internal and external communications align

PR Daily

When impactful storytelling is at the heart of internal comms and public relations, it’s time to join forces!

How communicators can change their organization’s objectives

PR Daily

It wrote : Business Roundtable today announced the release of a new Statement on the Purpose of a Corporation signed by 181 CEOs who commit to lead their companies for the benefit of all stakeholders – customers, employees, suppliers, communities and shareholders. … “ The American dream is alive, but fraying ,” said Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co. It’s got to become central to the way everyone in the enterprise thinks about: ‘Why are we here?

Ragan’s PR Daily Awards finalists announced

PR Daily

NBCUniversal Telemundo Enterprises: Our Girls, the Unstoppable Women of the Future. Community Engagement Campaign. Mars Petcare: How Mars Petcare Inspired its Community to Save 285 Pets during its Annual Adoption Weekend. Community Relations Campaign.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

For enterprise customers, we are making certain enterprise features, like corporate challenges, available at no cost, so they can help their employees take care of themselves. Why you should care: If you don’t have a CSR initiative in place, now is a great time to evaluate how your organization can help in the community or assist in the crisis response amid the growing pandemic.

Beam Suntory’s Clarkson Hine highlights the value of writing for comms pros

PR Daily

Demonstrate an enterprise-wide perspective. Storytelling. Being an exceptional storyteller is a significant advantage in communications. Storytelling has become increasingly important to brands in recent years.

Announcing PR Daily’s 2022 Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. BMC Software: The Autonomous Digital Enterprise (ADE). STIHL & imre: Team STIHL: Powerful Storytelling Across Instagram.

How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. Storytelling is also important for B2B companies where the product is complicated or the industry changes quickly. That Forrester Wave can influence purchase of enterprise software for years. The experience of strangers in the same professional community can be as persuasive as that of experts.

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State Farm and St. Jude embrace #GivingTuesday, McDonald’s offers free McRibs to fans who shave, and Starbucks gives free coffee to frontline workers

PR Daily

Show up for veterans, the trans community, foster kids and more people who could use support. Lean into your storytelling skills; connecting with consumers through human-interest stories and emotion are the most effective ways to encourage consumers to open their wallets.

What comms solutions providers can offer during this crisis

PR Daily

Here’s what our community of service providers are bringing to the table to help businesses and communications pros do their jobs: Ellen Feaheny, AppFusions: “ Communicators need to think of their orgs like an ecosystem—depts, projects, teams, suppliers, partners, execs, etc.

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The Indispensible Role of Today's Public Relations Pro

PR Job Coach

Public relations is essential to a functioning of society and its enterprises. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization. PR professionals are enablers and connectors, helping organizations stay grounded, stay human, and stay sensitive to the needs and desires of their communities.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

As reported by CNBC : “As previously announced, we are undertaking a transformational cost management program to accelerate the ongoing transformation of our business, enable investments in key areas and to become a more efficient enterprise,” the company said in a statement. “As a long-standing supporter of the LGBTQI community, we believe everyone has the right to love the person they choose.

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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important. A single analyst report can influence years of purchase for enterprise software, for example. The best programs work to create brand advocates through special offers and incentives, but also by building social communities of regular customers.

Jeff Bezos steps down as Amazon’s CEO, Ulta pledges to double Black-owned brands on shelves, and Lowe’s offers Valentine’s ‘night of Lowemance’

PR Daily

We serve individuals and enterprises, and we’ve pioneered two complete industries and a whole new class of devices. If you haven’t yet created a strategy with commitments and plans to make your organization, industry and community a more inclusive and diverse place—get started now.

Communications Week welcomes comms leaders to advisory board

PR Daily

Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity.

Ragan celebrates its Top Women in Communications honorees for 2022 in NYC

PR Daily

My job is all about storytelling,” Thomas said. “Your job is all about storytelling. Mary Gibson, Director, Enterprise & Brand Communications, SWM International. Leslie Letts, Global Director of Internal Communications and Community Engagement, Amazon .

2021 and the rise of identity economics

PR Daily

The average enterprise critical response team may be comprised of executive and board representatives, legal counsel, human resources and corporate communications consultants, and product or sales leaders as appropriate.

Communications Week welcomes comms leaders to 2022 Advisory Board

PR Daily

Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity.