ReimaginePR

JULY 4, 2015

Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. He’s also working to raise the capacity of organizations such as Make Poverty History.

Film 120

Film Brand Branding Enterprise 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. 2) What are the key communications challenges facing the organization? 44: Jeffrey Crow, 2x CMO.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Enterprise and workplace. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. Is it isolated in one community or one space or one network? Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” 18: The future of storytelling in healthcare communications. read more.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

DECEMBER 28, 2019

In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. I still hear that old chestnut, that PR is about “storytelling,” and that they “didn’t go to journalism school to do math.

Exercises 62

Exercises Measurement Enterprise Technology 62

Flatiron Communications

JULY 5, 2022

In “Newsroom Innovation: What’s the Future of Storytelling, ” Michelle Manafy of Digital Content Next (a former client when it was called the Online Publisher’s Association), served as moderator to USA Today editor-in-chief Nicole Carroll and Axios executive editor Aja Whitaker-Moore. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. Think of how this applies to your customer community and content strategy. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. However, it is the message we needed to hear.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

JUNE 28, 2017

When done well, it catches the customer’s interest and communicates a specific brand promise or expertise. Inspiring through storytelling. Storytelling starts at the Awareness phase and can play a role throughout the customer journey. And for B2B companies, storytelling is no less important.

Publicity 255

Publicity Storytelling Automotive Software 255

PR 20/20

OCTOBER 31, 2017

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Enable Data Visualization to Empower Data Storytelling.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Frederik Vincx

JULY 17, 2023

Service storytelling We shared everything we learned. Jan de Boeck , Customer experience manager Vulpia group, Director Home Arthur Impact After four years stopped active development of our enterprise product for care homes. Community platform Hartverwarmers is still active, inspiring thousands of activity directors every month.

Software 78

Software System Training Enterprise 78

The Hoffman Agency

MARCH 10, 2017

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. If you package it with the right storytelling foil, the community might be more receptive to it. Expand beyond LinkedIn.

B2B 49

B2B Social Media Strategy Media 49

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. It’s a great idea, gives back to the community, builds the brand, and is memorable.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. The biggest key here is to remain agile.

Marketing 40

Marketing Storytelling Fashion Technology 40

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. This is not only essential for explaining the core concepts, but it helps someone open up to the communications possibilities for this technology and movement.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. This is not only essential for explaining the core concepts, but it helps someone open up to the communications possibilities for this technology and movement.

Storytelling 20

Storytelling Technology Financial Groups 20

PR Job Coach

NOVEMBER 12, 2015

Where are the smart and savvy communications pros who should be the check and balance and the corporate conscience of the enterprise. PR professionals are enablers and connectors , helping organizations stay grounded, stay human, and stay sensitive to the needs and desires of their communities.

Case Study 100

Case Study Enterprise Corporate Study 100

Marketwired

FEBRUARY 23, 2016

TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. The biggest thing to keep in mind is that any tech or tool should empower you to focus on what matters most: critical thinking, relationship-building and storytelling.

Tools 125

Tools Analytics Software B2C 125

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. Soon, many private networks merged, commercial servers linked in, and enterprise-level technology hooked upsetting the path for the internet as we know it today.

Ethics 52

Ethics Communications Print Television 52