Community eBook Facebook Measurement 
Waxing UnLyrical
JANUARY 7, 2015
What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. And since many of my FAQs are on measurement, I finally (!)
Waxing UnLyrical
JANUARY 9, 2015
And how will you know whether or not you’re benefitting from it unless you are measuring your work? At the end of the day, you have to know how to measure whether or not you’re moving ahead, whether or not you’re actually getting somewhere, whether or not all that effort you put into your work is … well, worth it.
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Waxing UnLyrical
MARCH 11, 2015
“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.
The Resolution Blog
JANUARY 8, 2018
Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?
wiredPRworks
JUNE 5, 2018
The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.
Deirdre Breakenridge
JANUARY 7, 2016
Write an ebook? Last but certainly not least…measure! Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And And if you’re not measuring, how will you know…?) Will you blog more frequently?
Waxing UnLyrical
JUNE 10, 2016
This is in large part why I became fascinated with measurement. Keep the blog posts and ebooks and podcasts and Blabs on Facebook Live and Snapchat and Blab (see what I did there?) Twitter Facebook Google+ LinkedIn Bedazzled Tactics Do Not Better Integrated Communications Make. and VR coming – absolutely.
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