Community, Data-Driven PR and Google - Public Relations Today

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). Todd Defren.

Data-Driven PR

Data-Driven PR Analytics Google Data

PR and the Google Customer Journey to Online Purchase

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Chel Wolverton.

Google

Google B2C Analytics Data

Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. Lookin’ good, right? Our business and capabilities have changed A LOT in the past few years.

Data-Driven PR

Data-Driven PR Data Analytics Mobile

Webinars

Do's and Don'ts: How to Pitch Your Press Release to Journalists

MORE WEBINARS

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

JULY 24, 2017

Google and TalkWalker Alerts ensure your team is able to stay on top of breaking news as it happens. They should set up Google or Talkwalker Alerts for terms related to G.W., his brand and his community well before a crisis hits. They should set up Google or Talkwalker Alerts for terms related to G.W., Know thy allies.

Case Study

Case Study Crisis Management Crisis Study

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Grace Platon , Communications Strategist, Communicate Grace , LLC . Data-driven PR. Jason Brown , Principal, PublicCity PR.

Marketing

Marketing Content Marketing Social Media Employee

Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

JULY 18, 2016

Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” How to Measure the Return on Investment of PR Work.

Measurement

Measurement Data-Driven PR Mobile Analytics

Monday Roundup: Looking Ahead

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. ” Yea baby!

Data-Driven PR

Data-Driven PR Banking Facebook Writing

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. In the absence of advertising systems which reach into those communities, we must continue to rely on influencers who can act as a brand ambassadors into those communities for the foreseeable near term.

Trends

Trends Publicity Analytics Software

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. With plenty of free analytics tools available, there are many of options for interpreting this data. Even worse, sometimes the business doesn’t have social media accounts at all. ALMOST Free Exposure.

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. With plenty of free analytics tools available, there are many of options for interpreting this data. Even worse, sometimes the business doesn’t have social media accounts at all. ALMOST Free Exposure.

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. With plenty of free analytics tools available, there are many of options for interpreting this data. Even worse, sometimes the business doesn’t have social media accounts at all. ALMOST Free Exposure.

Small Business

Small Business Social Media Media Analytics

What is Tech PR? PR strategies that sell your tech brand

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy

Strategy Brand Branding Technology

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Along the same lines, Google currently offers Gemini Pro in Bard. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. and Salesforce.

Trends

Trends YouTube Video Social Media

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In essence I wanted to know how they are using their most public face (their website) when marketing their brands.

B2B

B2B Marketing Construction Analytics

Public Relations Today

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

PR and the Google Customer Journey to Online Purchase

Webinars

Trending Sources

Building the Plane Mid-Flight: SHIFT’s New Website

Webinars

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

20 PR and Marketing Predictions for 2022

Monday Roundup: Learning from Measurement Mistakes

Monday Roundup: Looking Ahead

Three Public Relations Mega-Trends in 2017

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

What is Tech PR? PR strategies that sell your tech brand

2024’s Top 5 PR Trends: What to Watch

What’s the New “Norm” for B2B Marketing?

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