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Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this. For global companies, reputation is the new gold.

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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication. Thus, PR professionals should be on the lookout for new tools for rapid-response communications.

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Five ingredients for real-time crisis comms

NewsWhip

One of the areas where real-time data truly comes into its own is when preparing for and managing a comms crisis. Preparation is key when it comes to a crisis — knowing what’s important to your brand and business and having the necessary dashboards built in advance beforehand is critical to getting ahead of any future issue.

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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation. This is particularly important, because Reddit is a prime news source for Gen Z and Gen Alpha.

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Reputation on social media – Comms must own it or lose it

NewsWhip

These are smart professionals, with excellent judgement and crisis context. To look at a recent example, the Robinhood-GameStop crisis played out in the media – but also on Twitter , through millions of engagements on Facebook, and of course in communities on Reddit. Today, the advertisers don’t have that control.

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What is Predictive Media Intelligence?

NewsWhip

Predictive Crisis Management . It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. . What is Predictive Crisis Management? . Predictive Alerts. Predictive Planning.

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How to build a newsroom or press office for the modern media environment

Stephen Waddington

The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. A variety of tools including BrandWatch, Google Hot Search Trends, NewsWhip and Reddit, are used to spot relevant stories from the geographic region or market sector.

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