Community Crisis Digital PR Reputation 
5W PR
JUNE 15, 2020
However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.
Cision
MAY 12, 2017
A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.
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5W PR
FEBRUARY 12, 2024
Collaboration Digital PR is not simply scattering messages across the internet and hoping they are effective. Instead, it involves precisely targeting specific platforms and communities where the target customers gather. In today’s digital age, transparency and authenticity are paramount, as information spreads rapidly.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis.
Beyond PR
MAY 12, 2017
A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.
PR Conversations
NOVEMBER 22, 2023
Looking back the time was an optimistic period for public relations – despite (or perhaps because of) the developing global financial crisis. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’. After all, publics were enabled to act as equals and amplify crisis situations.
Doctor Spin
FEBRUARY 22, 2024
PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Business Horizons 10 Coombs, W.
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