For comms pros, Silicon Valley Bank is a reminder that trust is currency
Sword and the Script
MARCH 21, 2023
The banking community has some unique dynamics… Scar tissue. The financial crisis of 2008-2009 still haunts many of us; Frayed nerves. It’s about giving people a reason to believe. * * * If the economy is a system built on belief, then trust is a form of currency that you can’t buy or sell. They lost confidence.
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