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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

.” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Yes, social media pushback can be constructive, yet it often spins out of control. It’s more constructive to build relationships from the start. Build social allies.

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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

That results in personalized and significant media opportunities affecting a specific community. This provides an opening to construct a media list that targets individuals who are, at a minimum, interested in the topic. Radio Guest List. Hunter.io . In addition to its paid service, users get 150 free searches a month.

Tools 232
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The Human Touch

Prakkypedia

Don’t overlook the people that work in your organisation: they could be the key to your next magazine piece, newspaper profile or 30-minute radio conversation. given back to the community in a heart-warming way. Community newspapers and websites often seek profiles of people that live in the area.

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Digital vs. Traditional PR – Overlaps and Distinctions

5W PR

Traditional PR employs strong, directed, precise communication built on a foundation of carefully-constructed relationships with key journalists and other opinion-makers. The working goal of traditional PR is to get brands in print, on TV, and on the radio.

Radio 68
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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

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A Dummies Guide to Digital PR

5W PR

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. What Does Digital PR Involve?

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Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Ira Basen’s 2007 six-part, award-winning CBC Radio Show, Spin Cycles: the spin, the spinners and the spun , proved to be highly influential for me. A bit of the back story.