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Should Content Marketers Fear Artificial Intelligence?

PR 20/20

What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? Johnson is a content marketer who wrote an article for Skyword’s Content Standard about natural language generation (NLG), an AI technology that automatically writes data-driven narratives.

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First In-Person Conference Takeaways from Integrate

Karen Freberg

As everyone knows, I love my technology, but there is nothing like in person experiences and meet ups. I also underestimated the time it would take me to drive – especially when several parts of the way were under construction. First, it was SOOO good to see friends and colleagues IN PERSON! I missed my friends. Best Wishes,

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Behind the Headlines With David Landis

Cision

(LCI), stresses the importance of an integrated campaign where all communication channels support each other. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? Rapid Fire Round.

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The Most Important Part of Startup Tech Marketing? Creating a Great Culture; Off Script #24: Kevin Sandlin

Sword and the Script

Any startup, entrepreneur, or community player in the Atlanta startup ecosystem can add their blog – or individual post or announcement – for free. 2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective?

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What Facebook Thinks You Should Know About Their Ad Products

Cision

What I appreciate about these recommendations is that they address universal pain points: why am I not getting the return on Facebook ads that I expect and how could I construct them better? Marketing API – for larger advertisers who want to build an in-house management tool for ads; the API is a free interface to Facebook.

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Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.” Content Forecast Calls for Users, Search Engines, Customization, and More.

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Influence or Popularity? Examining Influencer Marketing

Sword and the Script

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.