ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. If your company offers a solution that benefits small businesses, consistent coverage in a SMB-focused trade is obviously valuable. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.

Analysis 144

Analysis Tools Software SMB 144

ImPRessions - Crenshaw Communications

JUNE 7, 2017

.” This applies to the media who cover business, whether they’re on the SMB beat or not. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Smaller companies can seize sudden PR opportunities.

Small Business 168

Small Business SMB Local Viral 168

Shift Communications

NOVEMBER 29, 2022

2023 to-do: Reassess milestones you’ve set out to achieve in your DE&I strategy and communicate progress ongoing. When you look at internal and external teams (data, strategy, PR, marketing), are they in lockstep? Cross-channel integration at the forefront of cultural-driven marketing and PR. SHIFT client.

Consumer 78

Consumer Trends Marketing SMB 78

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

JULY 10, 2018

And, he manages a small team of people who manage the corporate GM social channels (external AND internal). Amanda Gebhard, Social Media Communications Manager, Boston Scientific. Bryan Vincent, Vice President, Digital Communications and Social Media, United Health Group. Holly Spaeth, Director-Digital Marketing, Polaris.

Social Media 24

Social Media Media SMB Tourism 24