Communications Data-Driven PR Internal Pitching 
ImPRessions - Crenshaw Communications
FEBRUARY 6, 2024
Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. The post What PR Teams Love Right Now: Valentine’s Day Edition appeared first on Crenshaw Communications.
Onclusive
SEPTEMBER 13, 2017
In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR? Think again.
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The Hoyt Organization
SEPTEMBER 8, 2023
As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.
Shift Communications
SEPTEMBER 18, 2017
However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
When I start discussing branded research possibilities with a client, their first inclination is to point to their own data. Most scaled B2B tech companies are sitting on a pile of interesting data. But, more often than not, internal data doesn’t work for B2B PR. Don’t make research a sales pitch.
The Proactive Report
DECEMBER 27, 2017
Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.
Shift Communications
AUGUST 8, 2016
From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. Sales Pitches. If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation.
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