Shift Communications
JANUARY 30, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.
Deirdre Breakenridge
NOVEMBER 16, 2016
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onclusive
MAY 10, 2017
Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects.
Shift Communications
DECEMBER 26, 2016
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Here’s a quick overview of how each can help support your PR program. Casey Egan. Marketing Analyst.
Shift Communications
DECEMBER 4, 2017
PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications. PR Professionals Blindsided by Rich Media. This trend will only accelerate as search engines become ever more intelligent. Reputation Is Brand. Christopher S.
Shift Communications
SEPTEMBER 25, 2017
There was a dependency we didn’t forecast that we should have known about; we certainly have weather data for the last 50 years and could have built models for a cold summer, an average summer, and a hot summer. Insufficient Engineering. The fourth circumstance in which predictive analytics go awry is in insufficient engineering.
Shift Communications
NOVEMBER 17, 2017
As such, the future of business is in large data sets and the observations derived from the analysis. Public relations, a communication-driven field, can and will continue to benefit from this futuristic tool. By definition, it’s the “statistical discipline of predicting what’s likely to happen based on existing data.”
Expert insights. Personalized for you.
60 
Let's personalize your content