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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Search Engine Land. The post From PR to Marketing: Why You Should Expand Your Skill Set appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The Moz Blog.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

Example: Matching Search Intent to PR. Suppose we looked at a very common data source: search engine data. Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. Stay tuned!

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