Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? It’s not a bad take.

Interviews 107

Interviews Publicity Technology Social Media 107

Stephen Waddington

MAY 16, 2019

“Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. It’s a brand led agency that was keen to break out of the London bubble and build a team in the North East. He builds relationships with media and university student and academics. He works for the NHS Foundation Trust in Gateshead.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey.

Creativity 40

Creativity Public Affairs Policies Survey 40

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? What do you miss most about working in PR?

Apparel 106

Apparel Public Affairs Training Corporate 106

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder. That is, yes.

Survey 125

Survey Measurement Public Affairs Storytelling 125

Sword and the Script

JUNE 16, 2020

“Bringing a brand to life; connecting people to the work; making what you do meaningful.” Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.” Creating a compelling and succinct story of a brand or personality.”

Storytelling 131

Storytelling Communications Survey Case Study 131

Sword and the Script

JULY 17, 2018

Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. Career civil servants are the best brand ambassadors for their agency, and agencies need to recognize it, foster it, and exploit it.

Government 93

Government Publicity Public Affairs Agency 93

PR Conversations

MAY 9, 2017

When I worked in media relations, it was all I wanted to do. I will offer that Canada as a country has good public relations, and a solid brand. Which real, historical or fictional person or brand would you like to give a reputation makeover? As well, I can take it personally when my advice isn’t heeded.

Energy 53

Energy Measurement Internal International 53

Landis PR

DECEMBER 4, 2023

Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. This is why human knowledge will forever be a necessity.

Marketing 59

Marketing Content Marketing Storytelling B2B 59