Solo PR Pro

OCTOBER 5, 2021

After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency.

Meeting 97

Meeting Handbook Newspapers Government 97

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

PR in High Definition

JANUARY 23, 2020

When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? Make sure you ask them: What the ‘Go to market’ messaging is?

Reputation 48

Reputation Handbook Exercises Groups 48

Norton's Notes

JANUARY 6, 2016

This part looks at defining online reputation threats, strategic and financial threats, social environmental, behavioural and legal and finally operational and technological threats. This section provides practical examples, I covered something similar in my section of the CIPR’s Social Media Handbook “Share This Too” a couple of years ago.

Social Media 28

Social Media Crisis Reputation Crisis Management 28

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Stephen Waddington

AUGUST 27, 2018

Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

Stephen Waddington

MARCH 24, 2019

There’s a tool for that The market for technology in marketing and public relations is exploding. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. I thoroughly recommend that you seek out Jonathan and his work. ??

Tools 69

Tools Insurance Insurance Handbook 69