A critical review of Excellence Theory in an era of digital communication
Stephen Waddington
AUGUST 27, 2018
Shirley Leitch and David Neilson challenge the rigid nature of the Excellence Theory in a chapter written for the Handbook of Public Relations[vii]. Other challenges include ethics, power, propaganda and Western bias. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee.
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