ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.
PR 20/20
SEPTEMBER 28, 2020
Marketing Hub users can now separate marketing assets by team for a cleaner, better-organized portal across all teams, brands, or regions. Workflow updates include more contact-based automation, triggered Slack notifications, and CRM updates (deal, ticket, quote) when a new lead is created or changes stages. Team management.
PR 20/20
JULY 12, 2018
HubSpot’s new approach to content strategy better organizes your site content, and makes it easier for Google to rank multiple pages on your site. As you probably know, many have been looking for other options since Google sunsetted Google Site Search in 2017, and subsequently its Customer Search Engine in 2018.
PR 20/20
OCTOBER 2, 2017
Help customers help themselves with a native knowledge base. Updates related to HubSpot’s CMS include native site search; the ability to efficiently build new pages at scale; the ability to import Google Doc drafts into the CMS without formatting issues (yay!); Automate customer testimonial gathering. HubSpot Conversations.
Contently - Strategy
NOVEMBER 27, 2018
Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. Enter: Google. Doing that successfully requires melding together some moving parts. Perform SEO analysis.
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